As a personal stylist for women, I get lots of questions about style from clients, readers, friends and members of the Poplin community. Recently, someone shared with me her struggles about brands. Here’s her question:

For people like me who have never really paid attention to brands but are now starting to get pricier/nicer clothes, I'm super curious about brand ethos and what it says if I wear that brand.
For example, I was out shopping for a winter coat to replace my beloved Michael Kors one that I got at Costco before I knew anything about the MK brand. Now I'm trying to replace it and wondering what an "Eddie Bauer" logo says about me vs... I don't know, a Kate Spade or a Eileen Fisher or a Canada Goose logo.
I'm starting to learn some brand ethos (Kate Spade is young but classic but colorful! Eddie Bauer is for people who actually go outside, Mark says!) but I have no idea about so many of them, and I'm hesitant to buy anything with any brand identifier in case I accidentally wear something that is not the vibe I want to convey! I envision myself going to a business meeting with the equivalent of JUICY on my butt and not realizing it ha! But so many clothes, especially outerwear, have some kind of identifier.

Excellent question! Fortunately, there are answers. Off we go!

11 Fall 2022 Fashion Trends

As a personal stylist for women, it’s my job to stay on top of trends, but also to guide each client to stay true to her authentic personal style and choose pieces that flatter her frame. This can be a major challenge for a woman as the new shiny objects are so alluring, but can also end in disappointment. If you have tags on clothes still in your closet, I’m talking to you:)

Not to worry! The key is to choose pieces that communicate your authentic personal style while also staying current. One way to do that is to see what’s out there right now, then narrow down your choices to see what’s right for YOU.

This fall, it’s all about the 1970’s or the 1990’s. If you lived through one of both of these, you’ll likely have feelings about both. But just remember, inspired by doesn’t have to mean pieces that are literal copies of items from the past. Avoid costume-like looks by including vintage inspired pieces with more modern touches. To get you started, here’s what’s happening right now in Fall Fashion. As always, I’d love to hear what’s resonating with you.

The 50 Best Labor Day 2022 Deals Including Choices with Inclusive Sizing and Sustainable Options. It’s Time to get your Retail On!

As a personal stylist for women, I’m not sure what’s more exciting- a 3 day weekend or the stellar sales that Labor Day brings. This is the ideal time to stock up on pieces you’ve been waiting for or find something new that catches your eye. I’ve included several sustainable, fair trade and plus size options. There are also maternity and petite finds. Just keep your personal style key words, color palette and body type in mind and get your intentional shopping on! Here’s a list of some of my favs. Expect some familiar faces and some fun new ideas to explore. As always, let me know how it goes.

6 of the Best Pants for Working From Home or the Office AND the Shoes that go with ALL of them

As a personal stylist for women, I’m hearing lots of questions about how to navigate your wardrobe when it’s unclear whether you’ll be working from home or the office. I hear you.

Many of the large tech firms in Seattle were planning to head back to the office in September and now that date has been pushed back to the first of the year. And for folks who are in the office right now, many of them are only there a few days a week with the rest of their schedule taking place from the comfort of home. That can be a blessing and a curse.

Whether you are working in the Pacific Northwest or somewhere else in the country, COVID-19 is undoubtedly affecting your daily wardrobe decisions. A number of new clients are wondering if they need two wardrobes: one for the office and one for home. That, my Dear Reader, is not how we roll.

Here at Poplin, we’re all about functionality. You dress for yourself first and foremost. When you feel like your authentic self, you will conduct. your work with more self confidence, less brain power spent on body shaming or worrying about your look and more time spent kicking ass all day long.

So, how do we do this? It’s all about intentional dressing. One aspect of this approach is ensuring that your pieces are functional for your life and with minor tweaks, can work in various scenarios. For example, swapping your house shoes or sneakers or flats, heels or boots. The same pair of pants has an entirely different vibe when its paired with a different shoe.

Need proof? Every pair of pants on this list will work with all of the shoes listed below. Believe it.

Here’s your go-to for styles that are comfortable at home, but don’t make you feel like a slob AND can work just as well when you head off to the office. Have fun and let me know how it goes!

P.S. One key aspect of the Poplin approach is ensuring that all your pieces will work with one another now and into the future. How do we do that? One way is to limit your new pieces to your color palette. Everything in that palette will work with everything else, some bolder and some less so. You can see that in action below.

Comfortable and Stylish Pants for Work AND Home

IIT #12: Twelve Must Have Accessories to Make Your Walks Feel Like a Stroll in the Park

The In It Together Series is designed to help you solve your D List Daily Crises in Quarantine. From how to do your own mani/pedi to cooking with limited ingredients and wearing clothes that make you feel good everyday, this collection of expert advice aims to improve your life one day at a time.

If there’s one thing we are all striving to do, it’s take walks outside. If you have safe access to the outdoors, even a few minutes a day will improve your mood. Fortunately, the weather has been gorgeous and there will be more of that as we get closer to summer. As a personal stylist based in Seattle, my clients are always looking for pieces that help them embrace their authentic personal style AND are functional for real life. It’s time to make sure you are stocked up on the proper must haves for a successful series of walks in warm weather. Here are my favorite dozen must haves- find each one at a Seattle based retailer. Whether you are off to Nordstrom or Clementine’s, shopping local makes an impact and most boutiques offer some version of pick up, drop off or free shipping. Off we go!

12 Must Haves for Your Pandemic Inspired Walks

In it Together #8: How to Embrace Your Inner European

Man, everyday life in quarantine is filled with an array of unexpected daily challenges that seem small, but add up quickly. The In It Together Series will make your day to day easier thanks to expert advice from female business owners in Seattle. As a personal stylist for women in Seattle, I’m fortunate to be a part of a community of bright, generous, resourceful women who have the power to improve our situations. Today’s post is from an old friend of mine and the force behind Bold Spirit Travel, Regina Winkle- Bryan. She’s been all over the word and now focuses her energy empowering women through travel. I loved this post so much that I’m posting it earlier than I’d planned. It’s just that good. I hope it inspires you the way it did me.

We do many things well in the United States, but relaxation is not one of them. Short vacays, working weekends, crammed social calendars, and never-ending to-do lists are commonplace. Now, forced to stay home and social-distance, you may not be run-ragged by long commutes and packed workdays, but new stressors have sprung up to replace them.

I lived in Barcelona for a decade next to the warm sands of the Mediterranean Sea. I was often scolded by my Spanish family for working too much and not knowing when to disconnect. It took a while, but I realized that they were right. When it comes to enjoying life, Europeans—especially Southern Europeans—know what they are doing. They’ve been perfecting the lifestyle for millennia.

In this season of uncertainty and anxiety, let’s look to the Spaniards for some schooling on how to calm the hell down.

Your Beginner’s Guide to Relaxing Like a Spaniard

Hot Tips to Improve Your Mood During Quarantine: from a Stylist who Works from Home

I know, it’s been a while. In the words of one of my clients, “you know I love clothes, but my heart just isn’t in it right now.” True story.

So, my Dear Reader, I can promise you this: I’ll only be writing when my heart IS in it. Because, as far as I’m concerned, I owe that to the both of us. Today, my heart is absolutely in it. Yes, I’ve got a sea of content that I never shared. Spring fashion just isn’t speaking to me right now. I’m going to guess you feel the same way. What is speaking to me? All the hot tips I have for you. After all, not only do I work from home (when I’m not with clients) but I also have been predominantly home since the end of February. So, I’m further down the road than most. Get ready for some ideas that will hopefully inspire you, and if nothing else, give you a few minutes of distraction from the other media. One quick thing before we begin: Remember to listen to the experts and local officials. I especially find the Daily from the NY Times helpful. Wash your hands, stay at home. Okay- Off we go!

10 Ways to Feel Better While You are at Home

Must Haves for Spring 2020: Bermuda Shorts

If you’ve been looking around and feeling like shorts are getting shorter all the time, you are correct. In fact, short shorts and hot pants are coming on strong for spring and summer. But, rest assured, if that isn’t your jam, there’s a new alternative that is on trend and crazy comfortable.

As a personal stylist for women, it’s on me to find pieces that are just right for the real world and also make you look and feel your best. I’m also having the time of my life digging into spring fashion trends so expect to see a number of different choices popping up in your inbox over the coming weeks. The last post featured my favorite colored leather and vegan leather for the season. In case you missed it, you can find it here. Next up: Your latest 90’s flashback, Bermuda Shorts.

Spring Must Have: Bermuda Shorts (Especially as Part of a Summer Suit)

Hot Tips From a Client: 3 Ways to Effortlessly Save Money While You Shop Online

You know how much I love talking about the Poplin Community. You, Dear Reader, are a valuable member. Poplin clients are members, too. As a personal stylist for women, I spend my time both sharing with and learning from members of my community. And let me tell you, I learn a lot. So, I’ve decided to start offering up periodic blog posts filled with expertise from my clients that I am confident will be helpful to you. These tips are from one of my new clients in the Bay Area, Daniela. Enjoy!

Daniela’s Words of Wisdom: 3 Ways to Get the Best Deal

When You Shop Online

Sustainability: How to Buy a Sweater that Won't Pill

As a personal stylist for women, I spend a whole lot of time in closets. That means I see an extraordinary number of sweaters- and most of them aren’t holding up.

It’s vital that each piece in your collection communicates your personal style, is flattering for your shape and is functional for your lifestyle. Equally important: the pieces in your wardrobe should all show the world that you are successful. When you are wearing a sweater that has pills (little balls of sweater-ness all over), your clothing is not consistent with who YOU really are. You are a successful professional. You are on your way to the top or already there. You are someone who doesn’t feel her best in a pilled sweater.

You are also savvy and don’t like to waste your cash. So, how about we avoid buying sweaters that pill in the first place? Yes, you can do that. It’s not 100%, but this will take you far. Off we go!

(If you have some sweaters that you love and have already started pilling, try my favorite fabric shaver included in the Style Essentials.)

How to Buy a Sweater that Won’t Pill

Over 25 Super Memorial Day Weekends Sales

Nothing says holiday weekend like a great sale. And this weekend is full of them. Below is a list of some of my favs. Remember to click through the links when you are ready to shop as Poplin is an affiliate. That means that Poplin may receive a commission on your purchase at no additional cost to you. Thanks very much! Enjoy yourself and hey, have a great weekend, will you?

My Favorite Memorial Day Sales

Your Downtown Retail Shopping Options Just Got Smaller…. sort of

Just because we have more cranes than any other major city in the country doesn’t mean that more amazing retail chains are moving in. All those cranes help facilitate a constantly changing city, which is a fun adventure until you drag yourself to a destination and discover it isn’t there anymore. As your very own personal stylist, I want to be sure your time is used efficiently. Here’s what you need to know.

Two Downtown Seattle Staples That Have Moved On

Repurpose. Repackage. Making an Old Coat New Again.

Upping your style game does not have to mean running out and purchasing a ton of new clothes. Whatever your budget might be, there are creative ways to help you embrace your style and be mindful of your money. On of my very favorite things to do is to find new life in existing pieces. If this speaks to you, you'll should certainly check out the post about updating your "they work for work" pants. There are lots of ways to stretch those Banana Republic/ Ann Taylor/ Express pants.