Two Years Later: The Astonishing Effects of Leaving Facebook and Instagram on My Personal Styling Business

As a personal stylist, my primary goal is to help every woman in my community have the knowledge and confidence to communicate her authentic personal style with pieces that flatter her frame and communicate her values. For over a decade, I’ve done this by offering up a framework for harnessing your unique personal style. Of course, an essential component to my work is illustrating my aesthetic. This is integral to growing my community and client base. After all, who wants to work with a stylist who doesn’t share your taste?

And what better way to share my point of view than with social media? In the first six years of my business (2013-2019), Facebook was a key component of my outreach efforts. I used it to grow my email list, promote blog posts and offer giveaways. I couldn’t believe how easy it was to market directly to my ideal client thanks to Facebook ads. I selected her gender, age, location and other brands she followed. Being a stylist based in Seattle, Nordstrom is the go-to for the majority of women here, so marketing directly to women who followed Nordstrom on Facebook was a no-brainer.

Truthfully, I only used the ads a few times because word of mouth was working well for me and, frankly, I felt a little uneasy about the whole process. Then I moved on.

When Instagram popped up, it was the ideal medium to highlight my activities, showcase local brands and boutiques and discover new makers. It was a lot more appealing to me than Facebook and by that point and I had cornered the market on #personalstylistSeattle without spending a dime.

But as the years went by, I became more and more concerned about the effects of social media on society. When the Cambridge Analytica scandal broke, I started to realize that the average person in my world had not considered the amount of data that Facebook was accumulating about them. My ability to perfectly target my ideal customer thanks to Facebook ads suddenly seemed a little shady. Certainly, targeted ads are a given but in light of Cambridge Analytica, things seemed different. I mean, of course an individual knew that following Nordstrom, sharing her age and favorite hobbies was public. Right? But had it ever occurred to her that this information would be shared with advertisers? I don’t know. Is it wrong? I don’t know that either. Targeted ads do make life easier. How awesome is it for the internet to shop for me without me having to do a thing? But what happens when information is shared when we don’t want it to be or with folks we’d rather not share it with?

I started marinating on all of this and was less and less enthusiastic about Facebook and Instagram. In the early years, my business was also on Twitter. Though I never really got into it, I typically shared the same content I was sharing on the other networks in an effort to get the business out there. It served me well when I was featured in a Microsoft Office ad campaign, a huge boon for my business. If I hadn’t been on Twitter, I would not have been featured.

But, when Donald Trump was elected president, I left Twitter.

I wasn’t a fan of the new normal of allowing our elected leaders to communicate in 140 characters rather than being held accountable in interviews or press conferences. To me, being on the platform signaled my support for the company’s approach and I felt complicit in it. So, I left.

I’ll stop here to say it had literally no impact on anyone that I left Twitter. I doubt anyone noticed. That being said, I knew that doing so meant that I might miss a future opportunity, like the Microsoft campaign, that was so beneficial to the business. At the time, I concluded that making that decision was worth the risk.

So as the years went on and Facebook’s behavior became more and more concerning to me, I already had experience leaving a platform. Sure, leaving Twitter wasn’t a huge shift like leaving Facebook and Instagram would be. But, it was something. And when my concerns started piling up, I knew leaving social media (except for LinkedIn and Pinterest, two sites that were not complicit in the way that Facebook and Instagram were) was becoming more inevitable.

5 Easy Ways to Transform Your Closet and Your Life Right Now

I don’t know about you, but I’m absolutely determined to have a great 2024. If not great, at least not awful and thanks to the election in November, I know the second option is very real. As a personal stylist for women, I see firsthand the impact that a fresh perspective can have on clients. For me, a space free of clutter with only pieces that are beautiful and functional has an extraordinary impact on my life. Really. And I bet you feel that way, too.

I also know that with the New Year comes new motivation and new expectations. We want to do it all: change our food habits, move more, volunteer and so on. Often by week two we discovered we were overly ambitious. With that in mind, this post isn’t how to do an exhaustive Closet Edit. Though trust me, I’m here for that! Instead, we’re focusing on five easy steps that will have a disproportionate effect on your life. Less effort and more payoff. Here we go!

Shop Black Friday Sales for Your Hourglass Body Type

We’re finally here! This is the last installment of Black Friday Sales organized by body type. Our annual “Shop the Nordstrom Anniversary Sale by Personal Style Key Words” is so wildly popular, we decided to try something different this Black Friday.

We’re organizing Black Friday Deals by Body Type to simplify your life, streamline your shopping and bring a spark of joy to your week. Here’s what you need to know.

My Favorite Things Right Now

As a personal stylist for women based in Seattle, I spend a very high percentage of my time with women. One of the benefits of this lifestyle is the constant trading of resources. We’re always sharing books, shows, products and more with one another. Regularly referred to as, “Idea Girl” in my family, offering resources and solutions is one of my very favorite things to do. I also LOVE learning about new options. This personality trait brings us to one of my periodic blog post themes: My Favorite Things Right Now. Here we go!

How to Style a Silk Slip Dress for Fall

If you, like me, have become totally enamored with silk slip dresses, this is the blog post for you. Yes! They are everywhere. And Yes! They are feminine, functional and can be flattering. They can also be challenging to work with as the weather cools off. If you adore the idea of a silk slip dress but find that it doesn’t feel flattering on your frame or is a chore to style, we’ve got you covered.

Before we begin, All Saints has a stellar collection of “2 in 1s” or “two-fers.” Either name refers to a sweater that comes with a silk slip dress. They are beautiful and not inexpensive. This is one of my favorites. Enjoy a wide variety of prices and several styling options just for YOU. As always, I’d love to hear how it goes. Happy Fall, Dear Reader.

Join Poplin Style + a Panel of Experienced Female Mentors

As a personal stylist for women and small business owner, I’ve met an array of really wonderful women through the Ellevate Pacific Northwest Community. I leave each event with more knowledge than I when I arrived and equally important, a little spring in my step. The community is filled with energy and light. I am THRILLED to be a mentor in the 7th Annual Speed Mentoring Event.

It’s easy to remember that I’m a personal stylist. So, of course, I’m all about answering questions on that front. When I’ve mentored at similar events in the past, I’m often discussing a wide variety of topics. From various aspects of running my own business for the past decade, integrating giving back into my work and so much more.

Now multiply that times a panel of glorious women- each one a wealth of knowledge on various topics and you’ve got the Ellevate Speed Networking Event. I hope you can join! Details below.

Guest Post: Why Hire a Sex and Embodiment Coach?

As a personal stylist for women based in Seattle, I like to think of the Poplin newsletter and blog as a resource that brings surprise and delight to your inbox every other Friday. Yes! There are all sorts of style tips. And there is so much more. For folks who subscribe to the newsletter, I include my favorite things from articles to books, products, TV shows and more. My goal is for the Poplin newsletter to be a feel good experience jam packed with useful information in this world that often feels filled with dark perspectives. I especially appreciate connecting with you, hearing feedback and shouting from the rooftops when I have exciting finds to share.

Because of this, it’s very rare that we feature guest posts on the Poplin blog.

But an insanely inspirational acquaintance of mine introduced me to Cass, a Sex and Embodiment Coach. Honestly, I had no idea that this was even a thing. Sure, I am familiar with Sex and Dating Coaches (which can be super helpful to folks), but a coach specifically focused on the individual’s connection with their own sexuality, loving and accepting their body at all sizes? I had no idea.

Then I met Cass. I’m not going to lie, I’m very private about all things sex-related. But, ever since our son was born, almost 13 years ago, I’m also very aware that it’s important to have open conversations about sex, sexuality and our bodies. As a personal stylist, I am fortunate to have women confide in me about how they view themselves and over the years I’ve been amazed by the self talk women developed that can be traced directly back to an older woman’s feedback about her body as well as what she “can and cannot wear”. Understanding that comments by a mother or an aunt or a friend to a 14 year old girl can still drive the way she perceives herself in her 40’s make me very committed to paying attention to my own language with my son, my clients and myself.

Enter Cass. She brings a fresh perspective to something I had thought about, but not like this. So, I hope you enjoy hearing from her and as always, please let me know how the Poplin community can better serve you on this journey to love and accept your body and understand that changing your clothes can be just as powerful than changing your body. Enjoy!

-Mellicia

I'm Petite. When Should I Buy Petite Clothing and When Should I Buy Standard Sizes and Have Pieces Tailored?

As a personal stylist for women everywhere, I’ve spent over a decade working with hundreds of women to harness their style. At a Poplin client event a few years ago, we took a group photo. It wasn’t until looking at the photo that I realized how many of my clients are petite. Of course, it makes sense. Finding pieces that fit your body is an essential component to feeling amazing in your clothing. And whenever retailers and brands make that process difficult, the result is often negative self talk and always frustration. This can happen thanks to the limited number of pieces available in certain size ranges- petite, tall, plus and especially petite plus.

Whether or not you are petite, defined in the US as 5’4” or below, you’ll find some real gems in this blog post. (As an added bonus, this post also features petite Poplin clients so you can dive into each woman’s style and see the magic of great fitting clothing and hear her perspective on working with Poplin.)

Before we begin, it’s helpful to truly understand the impact that having limited options has on a woman’s approach to personal style. Over the years, I’ve discovered that when a woman is limited to a small selection of pieces because of her size, she has often closed herself off to the idea of truly wearing what she wants. (This can also happen for women who don’t have access to desired retailers or brands because of their location or Trans women who are new to women’s clothing altogether.) Regardless of the reason, when a woman can’t even SEE the clothes she is interested in available to her, she an easily internalize that those styles aren’t for her. So, when I ask her to think aspirationally, if she could have any style without concerns about budget or lifestyle, she has no idea how to answer.

This is only one of the many reasons that fashion’s more inclusive approach to showing models of all body types and sizes is extraordinarily beneficial. Of course, there’s a long road ahead. But, we’re absolutely seeing progress.

Now, back to our original question: Should I buy petite clothing or buy standard sizes and have things tailored? The answer is: it depends or both, depending on who you are. Let’s dive in!

The 31 Best Boho Pieces at the Nordstrom Anniversary Sale 2023

As a personal stylist for women, few events are as impactful as Nordstrom’s Anniversary Sale. Yes! Seattle is the home to Nordstrom HQ and that alone makes us love this sale. But, what truly sets anniversary apart from the others is that the sale consists of items for fall that are on sale first. When the sale is over, the prices increase. So, we have the opportunity to stock up on items that we’ll be wearing as the weather changes, rather than items that are from last season.

As a member of the Poplin community, you know that seeing something you like that is within your budget and available in your size is not reason enough to purchase it. The most important factor to determine whether or not you make a purchase is confirming that this piece communicates your authentic personal style and is available in a color that works for you. This color can bring you joy or be in your color palette. Ideally, it will do both.

Every woman has a unique authentic personal style and our goal is to help her harness that style and have the confidence to wear pieces that make her feel like the best version of herself. Anniversary is a great place to start that journey. The Poplin Pinterest Boards are another resource to get you there.

So this week, we’re combining the two. Each day we’ll share a blog post featuring my favorite items from the Nordstrom Anniversary Sale 2023 organized by style key words. You’ll see incredible finds in a range of price points and sizes for your Effortless, Minimalist, Edgy, Boho and Classic Style. So, get ready to shop and as always, let me know how it goes! Welcome to Day 5- Boho Style.

How to Shop for the Best 46 #EdgyPieces at the Nordstrom Anniversary Sale 2023

Few events are as impactful as Nordstrom’s Anniversary Sale, at least when you are a personal stylist for women:) Yes! Seattle is the home to Nordstrom HQ and that alone makes us love this sale. But, what truly sets anniversary apart from the others is that the sale consists of items for fall that are on sale first. When the sale is over, the prices increase. So, we have the opportunity to stock up on items that we’ll be wearing as the weather changes, rather than items that are from last season.

As a member of the Poplin community, you know that seeing something you like that is within your budget and available in your size is not reason enough to purchase it. The most important factor to determine whether or not you make a purchase is confirming that this piece communicates your authentic personal style and is available in a color that works for you. This color can bring you joy or be in your color palette. Ideally, it will do both.

Every woman has a unique authentic personal style and our goal is to help her harness that style and have the confidence to wear pieces that make her feel like the best version of herself. Anniversary is a great place to start that journey. The Poplin Pinterest Boards are another resource to get you there.

So this week, we’re combining the two. Each day we’ll share a blog post featuring my favorite items from the Nordstrom Anniversary Sale 2023 organized by style key words. You’ll see incredible finds in a range of price points and sizes for your Effortless, Minimalist, Boho and Classic Style. So, get ready to shop and as always, let me know how it goes! Welcome to Day 4- Edgy Style.

My 27 Favorite Minimalist Pieces from the Nordstrom Anniversary Sale 2023

As a personal stylist for women, few events are as impactful as Nordstrom’s Anniversary Sale. Yes! Seattle is the home to Nordstrom HQ and that alone makes us love this sale. But, what truly sets anniversary apart from the others is that the sale consists of items for fall that are on sale first. When the sale is over, the prices increase. So, we have the opportunity to stock up on items that we’ll be wearing as the weather changes, rather than items that are from last season.

As a member of the Poplin community, you know that seeing something you like that is within your budget and available in your size is not reason enough to purchase it. The most important factor to determine whether or not you make a purchase is confirming that this piece communicates your authentic personal style and is available in a color that works for you. This color can bring you joy or be in your color palette. Ideally, it will do both.

Discover How to Communicate Your Classic Style with 75 Essential Pieces from the 2023 Nordstrom Anniversary Sale

As a personal stylist for women, few events are as impactful as Nordstrom’s Anniversary Sale. Yes! Seattle is the home to Nordstrom HQ and that alone makes us love this sale. But, what truly sets anniversary apart from the others is that the sale consists of items for fall that are on sale first. When the sale is over, the prices increase. So, we have the opportunity to stock up on items that we’ll be wearing as the weather changes, rather than items that are from last season.

As a member of the Poplin community, you know that seeing something you like that is within your budget and available in your size is not reason enough to purchase it. The most important factor to determine whether or not you make a purchase is confirming that this piece communicates your authentic personal style and is available in a color that works for you. This color can bring you joy or be in your color palette. Ideally, it will do both.

Every woman has a unique authentic personal style and our goal is to help her harness that style and have the confidence to wear pieces that make her feel like the best version of herself. Anniversary is a great place to start that journey. The Poplin Pinterest Boards are another resource to get you there.

So this week, we’re combining the two. Each day we’ll share a blog post featuring my favorite items from the Nordstrom Anniversary Sale 2023 organized by style key words. You’ll see incredible finds in a range of price points and sizes for your Effortless, Minimalist, Edgy, Boho and Classic Style. So, get ready to shop and as always, let me know how it goes! Welcome to Day 2- Classic Style.

The 30 Best Pieces to Communicate Your Effortless Style from the Nordstrom Anniversary Sale 2023

As a personal stylist for women, few events are as impactful as Nordstrom’s Anniversary Sale. Yes! Seattle is the home to Nordstrom HQ and that alone makes us love this sale. But, what truly sets anniversary apart from the others is that the sale consists of items for fall that are on sale first. When the sale is over, the prices increase. So, we have the opportunity to stock up on items that we’ll be wearing as the weather changes, rather than items that are from last season.

As a member of the Poplin community, you know that seeing something you like that is within your budget and available in your size is not reason enough to purchase it. The most important factor to determine whether or not you make a purchase is confirming that this piece communicates your authentic personal style and is available in a color that works for you. This color can bring you joy or be in your color palette. Ideally, it will do both.

Every woman has a unique authentic personal style and our goal is to help her harness that style and have the confidence to wear pieces that make her feel like the best version of herself. Anniversary is a great place to start that journey. The Poplin Pinterest Boards are another resource to get you there.

So this week, we’re combining the two. Each day we’ll share a blog post featuring my favorite items from the Nordstrom Anniversary Sale 2023 organized by style key words. You’ll see incredible finds in a range of price points and sizes for your Effortless, Minimalist, Edgy, Boho and Classic Style. So, get ready to shop and as always, let me know how it goes!

Fashionable Sun Protective Clothing for Under $100

Summer is here and that means it’s time to stock up on sun protective clothing. The challenge is that so many options are functional but not fashionable. Not to worry. Your very own personal stylist is here to help. Take a look at an assortment of my favorites. Whether you are looking for extended sizes, various lengths or just something that feels fresh, there are options for you. Have a great time out there.

Not Loving Your Neck? Here's What to Do.

As a personal stylist for women, my conversations with clients go well beyond clothing. Naturally, we often discuss weight fluctuation, shifting identities and aging. Yes! There are a zillion clothing options for you to choose from and of course, flattering your frame has a major impact on how you feel. But the most important filter when choosing an item is whether or not it aligns with your authentic personal style. Does it fee like YOU? Does it feel like the YOU that you want to be, not the one that avoids risk of rejection or embarrassment. We’re talking about the you who wears that leather jacket or those wild shoes. Or perhaps this is the you that feels more comfortable in “menswear” or clothes that feel genderless. Whatever your innermost desire, that’s the you that the world deserves to see.

I’m in my late 40’s and am well aware of the changes in body, skin and hair that women my age are experiencing. Body acceptance is about loving your body where it is right now and finding beauty in it at every age and every size. This is absolutely achievable.

Body acceptance does not mean that you have to embrace changes that you don’t love. After all, we’ve got tools to address this. One of the most common concerns I hear from women over 45 is a sudden awareness of their necks. And not in a good way. When we’re younger, our necks aren’t really a thing and then one day… they are. So, if you’ve suddenly discovered your neck, here are some tips to help you love it again.

A Deep Dive into Vulnerability, Courage and Making New Memories

As a personal stylist for women, I’ve spent years working with individual clients, writing newsletters and blogs spending time with truly extraordinary women. If you’ve been following the blog for some time, you may have never even heard my voice. If that’s the case, now’s the time to hear me on the most recent episode of the Courage Effect.

If you’ve heard me on various platforms, you might be thinking that you’re in the know already. Not this time.

My recent conversation with Suzanne Weller, host of the Courage Effect, is unlike any public conversation I’ve had before. It’s intimate, with me sharing about some very difficult aspects of my upbringing and simultaneously, full of hope, joy and actionable tips for rewiring your brain.

Get Out of a Style Rut: 25 White Shoes to Step Into Spring

As a personal stylist for women based in Seattle, I get VERY enthusiastic about spring. After all, the sun is out and it’s time to dive back into joyful clothes that reflect our collective lightening. This time of year is can also bring anxiety about what to wear. Rest assured, you can count on bright white shoes for another year. If you have a pair that you adore but aren’t so bright anymore, try using a magic eraser. My husband and I used to have a routine during which I painted my nails and he cleaned up our shoes.

If your white shoes are beyond repair or you are just jonesing for some new styles, we’ve got you covered. Take a look at my favorite 25 for spring and summer. Have fun!

Poplin's Once-in-a-Decade Flash Sale

As a personal stylist for women based in Seattle, I work with women all over the country to help each one up her style game. It’s essential that you feel like YOU when you interact with the world. After all, when you feel confident in what you are wearing, when it’s comfortable and not distracting, that’s when you show up differently. That’s also when you are empowered to make big bold moves.

I made a big bold move ten years ago when I left my career in philanthropy and started this business. A decade later, we’ve worked with hundreds of women to help each one look and feel her best. Yes! We pretty consistently have a waistlist for services and yes! My clients really are the most wonderful, kind, brave, delightful women. And that’s why I’m so crazy excited to kick off our once in a decade flash sale. That’s right. Once in a decade.

Only twice in ten years has there been an opportunity to get bonus time when you purchase a Poplin package. And there has NEVER been an array of deals like the ones we’re offering to new and existing Poplin clients until Friday, April 14th, 2023.

I’ve saying for some time that 2023 is going to be a big year for Poplin and it’s true. Last year, we were in Forbes and Huff Post. This year, we launched our Endless Outfits, empowering each client to add or subtract from her Poplin wardrobe over time making adding new outfits effortless for years to come. This means that, with the exception of tailoring, Poplin clients now have access to the full array of personal styling services from every location.

2023 has more to come.

The next item in our 10th Anniversary Year of Celebration is this insane Flash Sale. If you’re ready for Poplin love, THIS is the time for you. We won’t be doing this again, at least not in this decade, so make your move. This sale exists as a personal thank you to each of you who has made the business possible. I love what I do. I love who I do it with. And I’m grateful for the opportunity. I look forward to seeing you very soon.

Stripes: The Ultimate Spring Trend on 25 Essential Pieces

As a personal stylist for women, I’ve seen a lot of stripes. There’s something comforting about the perfect striped Breton tee that is really the symbol of spring. But this print can go well beyond your horizontal striped shirt. This season we’re seeing an array of pieces- some familiar, some groundbreaking, all just right for warmer weather. If you’re looking for some inspiration, we’ve got you covered.

AAPI Brands You Need to Know Now

As a personal stylist for women, I can’t get enough of new, interesting brands. And as a human doing my best to live my values and help my clients do the same, few things are as exciting to me as discovering new brands that are making the world better with beautiful pieces AND a commitment to their values.

It’s true, I often have clients ask for more brands founded by women, people of color or other folks that don’t often have the same funding opportunities. If you are looking for new black owned brands making innovative pieces, this blog post is for you. Fortunately, we are also seeing an increased presence of creative brands with Asian American female founders. Let’s make sure they are on your radar, too. And rest assured, there are more coming everyday.

Before you dive in, you might be asking why it matters that a brand has women of color as founders, and that’s a fair question. Historically, women-led startups receive just 2.3% of Venture Capital funding. Every purchase you make from a brand with a female founder or a founder of color communicates to funders that there is a market for these ideas and that these founders should receive investment. Brands that are size inclusive are also sending a message to investors. We can’t do everything and it’s pointless to try, but when you are able, shopping your values (whatever they are) really does make a difference.

One more thing, you’ll also find brands embracing size inclusivity, sustainability, designed in the US and more on this list. It’s important to shop YOUR values, when the opportunity strikes, whatever those are. I find that including this information helps folks realize that they do care where or how something is made and may have not considered this before. We’re all evolving on so many issues. Ideally, these posts give you more information to marinate on and some super fun eye candy.