As a personal stylist for women focused on teaching as many women as I can how to simplify their lives while harnessing their authentic personal style AND understanding how to dress their body types, I LOVE opportunities to share insight with new audiences. Fortunately, I’ve become a regular contributor to CNN Underscored, allowing me to share the Popiln perspective with others. This is exciting for multiple reasons. First, I mean, it’s CNN Underscored. So, there’s that.

But more importantly, we’ve spent the last few months deep in photo shoots for our Sustained Style Series. We’re highlighting clients who have been with Poplin 5, 7, 10 and even 13 years. I can’t tell you how meaningful it has been to connect and reconnect with so many clients and hear about how Poplin has impacted their lives. Our goal is to teach each client to fish, as in, I want her to finish her initial Poplin package understanding how to leverage the Poplin filters and her digital tools to shop and dress in a way that is streamlined, focused and ensures she communicates her authentic clothes with every look.

Twelve Years Later: What Real, Sustained Style Actually Looks Like

Poplin began in 2013 when I left my career in philanthropy to dive into what had, until then, just been a hobby. Now, more than a decade later, I’m having the time of my life with an assortment of new and ongoing clients. Between styling services and Continuum, our exclusive membership for clients, I spend my days getting to know an extraordinary group of women and help each one communicate her authentic personal style.

At Poplin, our goal is to teach her to fish. That is, I want her to understand how to harness her own unique style, choose pieces that flatter her frame while making her look and feel her best everyday. Gone is the stress and overwhelm associated with getting dressed. Few things are as gratifying as seeing your vision realized.