2025: The Year to Rise Up — Poplin-Land Edition

I’m famous for not remembering the big things. I remember the small things—interactions with people, kind gestures, meaningful moments. But I often forget the very big things. Like being quoted multiple times in CNN Underscored, for example. 😉 That sort of thing.

So when it came time to look back at Poplin’s 2025, I was genuinely surprised by just how many important milestones we reached this year. Huge thanks to my camera roll and calendar for jogging my memory.

Whether you’re new to Poplin or have been here for years, I’m curious how much of this will feel familiar to you. (My marketing brain wants it all to feel recognizable. The part of me that wants you to feel joy right now hopes some of it feels fresh and exciting. A mix of the two feels just right.)

Enough talk—let’s take a look at Poplin in 2025.

Client Reveal: Laurie

Nothing brings me joy like watching a client’s style reveal itself to us. As a personal stylist for women, I get lots of ideas when I meet someone and hear her story. Then, it’s all about listening and revising as we develop a clear roadmap for her authentic personal style. I always love sharing these stories with you, Dear Reader. Have a great time reading about Laurie and her style evolution.

Client Reveal: Danae

I’m SO excited to share another real client style transformation. It’s so important to us that every client learns to buy clothes and style herself to communicate her authentic personal style in clothes that flatter her frame and communicate her values, when relevant. Sharing a few client stories in a row gives us a wonderful chance to show off the distinctive style of each of these women and highlight the importance of being true to yourself. I hope you find each of these women, and their styles, as inspiring as we do.

Client Reveal: Kristin

As a personal stylist for women, few things bring me as much joy as watching the entire process come together with client photos. I hear from readers that you like it, too! Today’s pick me up: Poplin Client, Kristin. Enjoy!

As a petite woman, Kristin felt restricted to choose from the limited options available. Frustrated, she tried clothing memberships only to discover that she still felt uninspired by clothing that didn’t resonate with her. Our first job was to let her think big about what truly appeals to her, rather than choosing from the available options.