Yes, You Can Wear Butter Yellow: A Stylist’s Guide to Making It Work

Have you ever wondered what the difference is between a personal stylist and an editorial stylist? An editorial stylist is styling photo shoots and is focused on how this image will look in an ad campaign or in a magazine. The focus is on what is communicating the vibe that the brand or company is going for. A personal stylist is concentrating on how a person lives and what she is trying to communicate. We’re looking for pieces that are functional for her lifestyle, flatter her frame and at the same time, it’s essential that those pieces communicate her authentic personal style, rather than just highlighting the latest trends.

Never Miss a Return Window Again

Part THREE of our three part series on Returns.

There are so many points in the return process that can be a blocker. You may be thinking that the whole thing is a problem for you, but it’s likely that one or two steps are especially difficult. Not to worry. There’s always a way. A key component of having intentional style is making each part of the process as effortless as possible. And let’s face it, if you buy, you also return.

Let’s dive into each step and how to ensure it doesn’t stop you from actually returning those unwanted items.

Should I Return These Shoes?

Part TWO of our three part series on Returns.

As a personal stylist for women, a big part of my job is creating wishlists of various sizes. Each client receives an Uber Wishlist of 35-45 items handpicked for her. The list is designed to communicate her authentic personal style, flatter her frame and be in a cohesive color palette that ensures every pieces plays nicely with the others.

I’ve been creating these wishlists for over a decade thanks to my second client, Heidi. Heidi, then a User Experience Designer at Nordstrom, didn’t want to go shopping in person and asked for another option. In an effort to come up with a solution that would meet the high standards of a UX Designer at one of our most beloved retailers, the Uber Wishlist was born. Prior to COVID, clients chose between in person shopping, Uber Wishlists and a hybrid approach. Since COVID, we focus on wishlists and skip in person shopping altogether.

The First Step to a Wardrobe That Works: Understanding What Doesn’t

Part ONE of our three part series on Returns.

As a personal stylist for women, understanding what prevents a woman from harnessing her authentic personal style is a big component of my job. If you’ve been a member of the Poplin Community for a while, you likely know that the Poplin System relies on filters to help each woman have a curated wardrobe that simplifies her life without sacrificing her unique personal style or functionality. Those filters are: personal style key words (words you’d like people to use to describe your style), body type and color palette. Taking it to the next level? You can also throw in budget, values and lifestyle.

Creating a wardrobe that feels like a boutique curated just for you is absolutely possible. You’ll find it saves you time, money, heartache AND is a more sustainable choice.

Sustainable Luxury: Cactus Leather Never Looked So Good

As a personal stylist for women, I work with clients both in person and virtually to ensure that each one is wearing clothes that communicate her authentic personal style, flatter her frame and are in her ideal color palette. I don’t dress everyone the same and I don’t dress everyone like me. My clients are so different from one another and their styles vary widely. My job is to translate her style into actual pieces and give her a strategy to maintain this elevated and streamlined approach moving forward.

A big part of this endeavor is discovering the perfect item or brand that jumps off the screen at her. In my experience, women tend to appreciate pieces that feel unique to them and as the number of retailers decrease, that feels more challenging for folks. Introducing clients and my community to new makers is one of my very favorite things.

2025 Spring Color Trend: Rose

What’s more fun than scoping out fresh colors as the seasons change? As a personal stylist for women who specializes in intentional online shopping lists (aka Uber Wishlists) for clients, I’m SO excited for this collection of shades. Here’s our third post in the series.

Whether you opt for true rose or pale pink, this can absolutely act as a neutral in your closet, depending on your color palette. Remember to draw the eye to the areas of your body you’d like to celebrate using bright or light colors (like rose or pink!), prints, texture and skin. The eye always goes to skin. Now, have fun with rose. Pull out something you already own and learn to love it again by giving it a new pairing or pick up something new. As always, here’s some inspiration just for you. Enjoy!

Inclusive Sizing: These 15 Female Founded Brands Make Memorable Pieces for Women up to 3X

As a personal stylist for women, I’m THRILLED that more and more mainstream brands are providing inclusive sizes for women size 3X and in some cases, beyond. But, the options aren’t limitless. And often, the result is that women who wear extended sizes (aka plus size) clothing, end up with boring pieces because they can’t find unique options. No more!

I’m a super fan of these brands that are expressive and size inclusive. If you or someone in your life struggles to find clothes that communicate her authentic personal style in any size, I’m so glad you’re here.

How do I Keep My Layered Necklaces from Getting Tangled?

As a personal stylist for women based in Seattle, I’m constantly experimenting with new combinations to keep things feeling fresh and curated for my clients. Personally, I’ve been deep into layering necklaces for the past year or so. A champion of mixing metals, I’ve been addicted to layering two to three necklaces at a time- one in silver the others in gold, or visa versa.

If you, like me, love layering jewelry but don’t love the incessant tangling, I’ve got great news for you. There are easy solutions to prevent tangling necklaces.

Finally! Cool Hokas! It's a Marni x Hoka Collab!

As a personal stylist for women, the most common request from clients is “comfortable shoes.” That means something different to every woman. For some, a four inch heel is comfortable and for others, they feel like the only option is an orthopedic shoe.

Typically, the answer is somewhere in between. I struggled with foot pain on the ball of my foot for years. It seemed to come and go and it wasn’t clear if specific shoes made it worse. Several doctors seemed to think the answer was to start wearing Hokas. After all, as a stylist, I think they just assumed that I wear very high heels everyday… which I do not. Assumptions are called that for a reason.

What's Bringing Me Joy Right Now

I don't know about you, but finding joy right now isn't super easy. Fortunately, there's always a silver lining. Here are a few of mine.

What Style Leather Jacket Should I Wear in Spring?

As a personal stylist for women based in Seattle, I know that there is a whole lot of layering going on throughout the year. Our summer doesn’t come until mid-July, but delightfully, it lasts through the end of September. This means that much of our year requires a top layer. After working with hundreds of women over the years, a common question is always about that tricky final layer. How do I make sure that my jacket elevates my outfit, communicates my authentic personal style, AND is functional for the weather? A blog post from the archives about what to wear besides a fleece jacket is a great place to start.