The Non-Conformist’s Guide: 60+ Brands for the Artistic Individualist

As a personal stylist for women based in Seattle, one of my very favorite parts of the job is helping each client channel her authentic personal style. I don’t dress her like everyone else. I don’t dress her like me.

We create a curated collection of pieces that flatter her frame, are in her color palette, are functional for her lifestyle and fit into her budget. And every one is authentic to HER style.

Since we kicked off this business in 2013, we’ve included online shopping lists (AKA Wishlists and Uber Wishlists) as an integral part of the shopping process. As we emerged from COVID, it was clear that those would become the bread and butter of the shopping experience as local shopping options became more limited and online choices continued to expand.