Two Years Later: The Astonishing Effects of Leaving Facebook and Instagram on My Personal Styling Business

As a personal stylist, my primary goal is to help every woman in my community have the knowledge and confidence to communicate her authentic personal style with pieces that flatter her frame and communicate her values. For over a decade, I’ve done this by offering up a framework for harnessing your unique personal style. Of course, an essential component to my work is illustrating my aesthetic. This is integral to growing my community and client base. After all, who wants to work with a stylist who doesn’t share your taste?

And what better way to share my point of view than with social media? In the first six years of my business (2013-2019), Facebook was a key component of my outreach efforts. I used it to grow my email list, promote blog posts and offer giveaways. I couldn’t believe how easy it was to market directly to my ideal client thanks to Facebook ads. I selected her gender, age, location and other brands she followed. Being a stylist based in Seattle, Nordstrom is the go-to for the majority of women here, so marketing directly to women who followed Nordstrom on Facebook was a no-brainer.

Truthfully, I only used the ads a few times because word of mouth was working well for me and, frankly, I felt a little uneasy about the whole process. Then I moved on.

When Instagram popped up, it was the ideal medium to highlight my activities, showcase local brands and boutiques and discover new makers. It was a lot more appealing to me than Facebook and by that point and I had cornered the market on #personalstylistSeattle without spending a dime.

But as the years went by, I became more and more concerned about the effects of social media on society. When the Cambridge Analytica scandal broke, I started to realize that the average person in my world had not considered the amount of data that Facebook was accumulating about them. My ability to perfectly target my ideal customer thanks to Facebook ads suddenly seemed a little shady. Certainly, targeted ads are a given but in light of Cambridge Analytica, things seemed different. I mean, of course an individual knew that following Nordstrom, sharing her age and favorite hobbies was public. Right? But had it ever occurred to her that this information would be shared with advertisers? I don’t know. Is it wrong? I don’t know that either. Targeted ads do make life easier. How awesome is it for the internet to shop for me without me having to do a thing? But what happens when information is shared when we don’t want it to be or with folks we’d rather not share it with?

I started marinating on all of this and was less and less enthusiastic about Facebook and Instagram. In the early years, my business was also on Twitter. Though I never really got into it, I typically shared the same content I was sharing on the other networks in an effort to get the business out there. It served me well when I was featured in a Microsoft Office ad campaign, a huge boon for my business. If I hadn’t been on Twitter, I would not have been featured.

But, when Donald Trump was elected president, I left Twitter.

I wasn’t a fan of the new normal of allowing our elected leaders to communicate in 140 characters rather than being held accountable in interviews or press conferences. To me, being on the platform signaled my support for the company’s approach and I felt complicit in it. So, I left.

I’ll stop here to say it had literally no impact on anyone that I left Twitter. I doubt anyone noticed. That being said, I knew that doing so meant that I might miss a future opportunity, like the Microsoft campaign, that was so beneficial to the business. At the time, I concluded that making that decision was worth the risk.

So as the years went on and Facebook’s behavior became more and more concerning to me, I already had experience leaving a platform. Sure, leaving Twitter wasn’t a huge shift like leaving Facebook and Instagram would be. But, it was something. And when my concerns started piling up, I knew leaving social media (except for LinkedIn and Pinterest, two sites that were not complicit in the way that Facebook and Instagram were) was becoming more inevitable.

When is the Last Time I Wore This? 5 Strategies to Make the Best Use of Your Existing Pieces

As a personal stylist for women based in Seattle, I have had a hybrid work situation for over a decade. Some days, I’m out and about meeting with partners and colleagues, other days I’m with a client at her home and still other days, I’m at home with or without Zoom meetings throughout the day.

Now that a much larger percentage of the population is in a similar situation, I find that my learnings from years of choosing what to wear while walking this tightrope are more relevant than ever.

Join Poplin Style + a Panel of Experienced Female Mentors

As a personal stylist for women and small business owner, I’ve met an array of really wonderful women through the Ellevate Pacific Northwest Community. I leave each event with more knowledge than I when I arrived and equally important, a little spring in my step. The community is filled with energy and light. I am THRILLED to be a mentor in the 7th Annual Speed Mentoring Event.

It’s easy to remember that I’m a personal stylist. So, of course, I’m all about answering questions on that front. When I’ve mentored at similar events in the past, I’m often discussing a wide variety of topics. From various aspects of running my own business for the past decade, integrating giving back into my work and so much more.

Now multiply that times a panel of glorious women- each one a wealth of knowledge on various topics and you’ve got the Ellevate Speed Networking Event. I hope you can join! Details below.

My Fashion Inspirations and More Secret Stuff in the Poplin Interview in WomanCake Magazine

As a personal stylist for women, I spend my time highlighting my clients and empowering each one to dress like her authentic self effortlessly everyday. It’s not often that I talk about myself. So, when the powerhouse creator of WomanCake Magazine, an online magazine highlighting women over 40, I was delighted to share my insights on all sorts of things.

Have you seen WomanCake yet?

A Deep Dive into Vulnerability, Courage and Making New Memories

As a personal stylist for women, I’ve spent years working with individual clients, writing newsletters and blogs spending time with truly extraordinary women. If you’ve been following the blog for some time, you may have never even heard my voice. If that’s the case, now’s the time to hear me on the most recent episode of the Courage Effect.

If you’ve heard me on various platforms, you might be thinking that you’re in the know already. Not this time.

My recent conversation with Suzanne Weller, host of the Courage Effect, is unlike any public conversation I’ve had before. It’s intimate, with me sharing about some very difficult aspects of my upbringing and simultaneously, full of hope, joy and actionable tips for rewiring your brain.

Poplin's Once-in-a-Decade Flash Sale

As a personal stylist for women based in Seattle, I work with women all over the country to help each one up her style game. It’s essential that you feel like YOU when you interact with the world. After all, when you feel confident in what you are wearing, when it’s comfortable and not distracting, that’s when you show up differently. That’s also when you are empowered to make big bold moves.

I made a big bold move ten years ago when I left my career in philanthropy and started this business. A decade later, we’ve worked with hundreds of women to help each one look and feel her best. Yes! We pretty consistently have a waistlist for services and yes! My clients really are the most wonderful, kind, brave, delightful women. And that’s why I’m so crazy excited to kick off our once in a decade flash sale. That’s right. Once in a decade.

Only twice in ten years has there been an opportunity to get bonus time when you purchase a Poplin package. And there has NEVER been an array of deals like the ones we’re offering to new and existing Poplin clients until Friday, April 14th, 2023.

I’ve saying for some time that 2023 is going to be a big year for Poplin and it’s true. Last year, we were in Forbes and Huff Post. This year, we launched our Endless Outfits, empowering each client to add or subtract from her Poplin wardrobe over time making adding new outfits effortless for years to come. This means that, with the exception of tailoring, Poplin clients now have access to the full array of personal styling services from every location.

2023 has more to come.

The next item in our 10th Anniversary Year of Celebration is this insane Flash Sale. If you’re ready for Poplin love, THIS is the time for you. We won’t be doing this again, at least not in this decade, so make your move. This sale exists as a personal thank you to each of you who has made the business possible. I love what I do. I love who I do it with. And I’m grateful for the opportunity. I look forward to seeing you very soon.

Connecting with other Women in the New Year

As a personal stylist for women based in Seattle, I spend the vast majority of my time with women. It’s rare. I know. Until I started this business nearly a decade ago, the majority of my friends have always been men. My female friends were typically women who weren’t into clothes or style and predominantly didn’t wear makeup. So, my interest in style often stood out.

Things are very different now. It is a true gift to have met a diverse collection of extraordinary women who continue to be supportive, inspiring and authentic. And while I am grateful for my existing community, I know there are even more like minded women out there. Women that I can learn from, that make my life better just by knowing them AND that also want to make the world a better place.

I’ve had lots of questions about how I find these women. And that, my Dear Reader, is what this post is for. Full disclosure- so many of them are Poplin clients! It’s true. I absolutely adore my clients. Here are some other ways that might help you if you are on the hunt for a similar collection of incredible women. As always, let me know how it goes!

5 Ways to Ensure You Feel as Good as You Look at the Holiday Party

Being a part of a community of driven, kind and philanthropic women is a true gift to me. One of my favorite members of that community is realtor, connector and all around community bad ass, Cassie Walker Johnson. The content below was shared with Cassie’s community first as part of her amazing monthly newsletter. I read it every time, not just because she’s a friend, but because I love the content ranging from trends in the housing market to giving back and tips for the family. Sign up now and be entered to win a gift basket filled with items from her favorite local businesses including a $50 gift card to my ideal retailers for sustainable hosiery, Swedish Stockings. And hey, have fun at that holiday party!

As a personal stylist for women, I spend a great deal of timing helping each client ensure that her overall look not only communicates her authentic personal style, flatters her shape and reflects her values; but also that her pieces are functional for her life. Here in Seattle, it’s easy to sacrifice style for comfort, but that’s really not necessary.

If it’s time to shop for your upcoming holiday party, be sure to opt for pieces that flatter your frame and communicate your style. Now, let’s dive into how we’ll make sure you are comfortable, too.

Poplin in Forbes!

Ever wonder what your very own personal stylist for women thinks about the blazer dress trend? When the good people at Forbes reached out, I had lots to say.

Top 5 Reasons Why I’m Taking my Personal Styling Business off of Facebook and Instagram

For those of you who have been with me for some period of time, you know that I feel very strongly that each of us has the power to make change for the better. It’s why we vote. It’s why we give back to our communities. It’s also the reason we make intentional choices about our consumption and the way we treat one another. I believe that we have more confidence to be our best selves in the world when we know that we are communicating who we really are via our clothing. It’s highly likely that you believe all of this, too, which is why you are a member of the Poplin community. Thanks very much for being here.

I’ve made no secret of my general values and also do my best to acknowledge that not everyone shares those values. And that’s just fine. I’m not interested in a world where we are all the same. It’s often been said that my superpower is to “see” people. And, I certainly work very hard to do that. I say all this to make sure that it is clear that I’m not interested in villainizing anyone for participating in any platform or for working at any company.

In fact, a large portion of my client base works in technology, including a number of people at Facebook. I absolutely believe that these folks are doing the best they possibly can to change the system from the inside. I don’t fault them for it. In fact, I admire the commitment and the willingness to do the very hard work it takes to change the machine. Any of us who have worked at large organizations know that just working somewhere does not give you power to control that organization.

But, Facebook absolutely does need to change in order for our society to flourish.

Each one of us has the voice to help push the company in that direction. The most powerful way to do that is to leave the platforms, and wait until they have addressed their issues before we return. And so, despite the danger that it may pose to my business, that’s what I’m doing. Many of you have asked why I’m leaving and I’ve avoided getting too specific thus far. But, I’ve realized that this is not helpful to you and diminishes the impact of my actions. Because I am not just leaving for myself, I’m leaving for all of us. And between you and me, I hope you decide to leave, too.

So, here’s a high-level list of the reasons that make it clear to me I can no longer participate in Facebook or Instagram. After all, if I’m still on Instagram, I’m just taking the easy way out. Yes! I’ll miss seeing you and your updates. Yes! It will be much more difficult for me to stay engaged in my local community. And yes! Connection is extremely important to me, now more than ever. But it must be done. And it must be done before the next presidential election. So, here I am. Doing it. And here’s why.

9 Ways to Enjoy Shopping with Less Guilt About Climate Change

As a virtual personal stylist for women, I hear a sea of concerns from my clients and the Poplin community. These range from dressing for various occasions to understanding how to create new outfits and much more. For many of my clients, and for me, climate change and sustainability are important factors when thinking about style. In fact, you can see past blog posts on sustainability here including how to care for items to help them last longer, my favorite sustainable brands and more.

Loving to express yourself through clothing and making responsible choices for the environment are not mutually exclusive. In fact, your personal style is not just the colors or silhouettes that you adore, it also includes communicating your values through your clothing. Yes! It’s possible to balance your love of style and your commitment to the next generation. Here are some ideas to get you started.

Poplin on a Podcast: I just spent an hour not talking about clothes.

It’s been a while, my Dear Reader. Choose Clarity founder, good friend and client, Aga Lawrynowicz, pulled me out of hibernation for her video podcast series, “Moms Who Dare.” Aga is a life coach for busy moms. Like so many of my clients, my adoration for Aga runs deep. It also transformed this conversation which is intended to be about how motherhood has shaped my life into a much more intimate conversation between friends. We touch on parenting during the pandemic, living your best life despite shame from trauma, identifying who you once were and who you are becoming. It’s all the things. Naturally, there’s some technical craziness in there, too. We wanted to keep it consistent with 2020, after all.

Right now, so many folks could use some love. Here it is, virtually, if nothing else. Enjoy and let me know how it goes.

Giant hugs to you from over here.

Moms Who Dare with Mellicia Marx

Beyond Seattle: Poplin Goes National

As a personal stylist for women in Seattle, I spend the majority of my time working with individual local women to help her elevate her style. Starting with her personal style, body type, budget and lifestyle, we create a strategy for her to look and feel like her authentic self every day- whether she’s giving a presentation or sitting at home in her pajamas.

From the outside, it may seem like all of this goodness is here in Seattle. But, actually, Poplin’s reach goes beyond the Pacific Northwest and lately, I’ve found that lots of folks have questions about that. So, let’s do some celebrating, shall we?

10 Game Changing Ways that Poplin Style Goes Way Beyond Seattle

One FREE Hour of Styling + All Your Questions Answered about Money + Style (in person!)

As a personal stylist for women, I spend a great deal of time discussing budgets with my clients. We talk about when to invest, when to cut back, when to buy new and when/if to buy used. A lot goes into balancing your money and your style.

What’s more fun than getting a crash course about how to elevate your style while respecting your financial goals? How about an entire evening filled with engaging, fascinating and friendly women who are there to learn the same thing? Register now for an evening of Money + Style with Poplin Style Direction hosted by the Koa Club. Here’s what you need to know.

Money + Style

Guest Post: What's it REALLY Like to Work with Poplin. One Client's Perspective

As a personal stylist for women, there is SO much variety in my daily life. One day I’m running around Bellevue Square on the hunt for the perfect pieces for my client’s shopping trip, another I’m climbing all over her bedroom to take outfit photos and still another I’m in my office scouring the interwebs to create the Uber Wishlist of dreams. Just because I’m doing another Closet Edit doesn’t mean that the experience is the same. After all, every one of my clients is her own person. She has a picture in her mind of her ideal, stylish self. She faces unique struggles and a lifetime of self talk around clothing and her body.

There is one thing that all (if not nearly all) of my clients have in common: they know Poplin. Thanks to the generous clients who have come before, there are endless online reviews about the experience. In fact, right now on Yelp, there are 47 “recommended reviews” with another 15 “not recommended.” I know. Right? So many feelings about those not recommended reviews. I digress…..

Whether she has delved into the Client Stories Page, checked out Google, Facebook, Yelp or been a part of the Poplin community via the newsletter, this blog and/or Instagram, she knows what she is getting into. Very often, she identifies with one or more story.

"I was sick of taking 30 minutes every morning to find something to wear and still ending up feeling frumpy.”

-Ashley

5 Easy Ways to Step Up Your Style Game When You Work From Home

As a person who is either working at home or out in the world, I’m very familiar with the pros and cons. As a personal stylist for women, I’ve worked with countless women who struggle with balancing comfort and style while working from home.

I recently wrote a guest post on Telecommuters Talk, a blog for parents who work at home. It’s got 5 strategies to help you succeed complete with photos of Poplin clients. Take a look!

At Last! The Poplin Style Blog in your Inbox

Ever wonder how to make sure you don't miss the latest Poplin blog post? Up until now, there hasn't been a way to subscribe to the blog directly. That all ends now.

32 Minutes With Poplin Style- From Dressing Your Age to Communicating your Style and More

When the good people at Genneve reached out to me about becoming a guest on the brand podcast, I was intrigued. The company focuses on providing tools for women in mid life. And, I'm all for more resources to face daily hurdles. As a personal stylist for women, my job is an attention getter, for sure. And, it's pretty common for folks to have questions about my work and more likely, to pick my brain about their style challenges.

Random Acts of Empathy

Hello Dear Reader!

As a personal stylist for women, I have all sorts of conversations with folks. Topics range from skincare to hair and makeup referrals, of course. But, we also talk a lot about our kids, the schools they attend, giving back to the community and so much more. Recently, I was honored to share my thoughts on empathy with the Simple Intentions audience. If you haven't checked out Simple Intentions, now is the time. The force behind the company is Jae Ellard. Not only is she a friend and client, she's also a successful author and teacher focusing on mindfulness and balance.

Here's the post. I hope you enjoy it and have an opportunity to check out Simple Intentions. Happy Monday.

Practice Random Acts of Empathy

6 Places to Get the Best Retail Customer Service in the Seattle Area.

As a personal stylist for women, I spend a LOT of time in stores, on websites, talking with folks about clothes and so much more. It's a whole lot of fun and it also makes me feel like I'm bursting with information to share on any given day. My work goes in waves. Sometimes more clients will choose Uber Wishlists and I'll be online quite a bit. Other times, shopping is the preferred way to go and I'll be in retailers all over the area for hours on end. After all, I pre-shop before the client arrives so the pieces are waiting for her to try on with me there to offer guidance and feedback.

In recent months, I've had several questions about my favorite places to shop. Really, that question is complicated. Am I shopping for myself, for a client, just for inspiration? I can find great pieces at some locations but less than desirable service. So, while I'd go there to support a client's goals, I wouldn't send her there on her own knowing that she won't get the best service to help her meet her needs. This brings me to today's blog post. It's hard to find great service. And, while many of us may enjoy online shopping, there are always times when we just want to run out and pick something up for an upcoming occasion. As a client, I can be there to help. If you are a member of the Poplin community, I'd like to offer my assistance, as well. So, here, my Dear Reader, is the list of my very favorite places in the area for stellar service. And if you want it to be even better, tell them I sent you. Wondering if this is paid for by someone or secret product placement? Nope. These are 100% my favorites with no outside influence or payment. I hope you enjoy them!

6 Best Places for

Great Customer Service in the Seattle Area.