BRAND NEW SERVICE: Take Your Outfits to the Next Level

As a personal stylist for women everywhere, I hear a lot of women’s struggles with creating outfits. When Poplin opened our virtual doors a decade ago, one very popular component of the secret sauce was the outfits. After editing, shopping and tailoring, it's time for outfit creation. We create photos using her new and existing pieces (clothing, jewelry, accessories, shoes and coats). Every item in a photo works with everything else, giving her the power to make multiple outfits with one photo. Then, the collection of outfit photos are uploaded to her very own password protected webpage, so she choosing what to wear each day is stress free. This approach has been wildly popular over the years with various clients ordering more outfit photos after a few years of buying their own pieces. There were two downsides to this service. 1. Women outside of the Seattle area did not have access to the outfit photos and 2. We prioritized the number of outfits over the aesthetics, with some images more attractive than others. 

Everything has changed.

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Join Poplin at the YouthCare Luncheon and Work to End Youth Homelessness

As a personal stylist for women based in Seattle, giving back has been a part of my ethos since, well, forever. With a lifetime of volunteerism, a past career in philanthropy and a strong connection to the community, working to be a part of the solution has always been very important to me. Each of us has the power to make change and even what seem like small efforts add up over time.

As many of you know, Poplin started in 2013 and our partnership with YouthCare started within a few months. Over seven years we held styling workshops for youth experiencing homelessness. These folks were in a job training program in partnership between YouthCare and FareStart in which they learned valuable customer service skills and job training. As a crucial component of this program, each young person also received emotional and practical support as they worked to obtain housing and long term paid employment.

It’s easy to forget the impact that having a safety net can have on someone and the advantages that come from a sense of security and someone taking the time to share with you all the little things you need to know to become a successful member of society. In the clothing realm, that could mean taking you for your first bra, buying you school clothes or teaching you how to tie a necktie. Support also means helping you gain self confidence, learning how to open a bank account or helping you navigate the school system. Most unhoused young people have missed out on all of this and more.

20-40% of homeless youth experience sexual abuse, compared to 1-3% of the general youth population. 60% of houseless youth have experienced physical abuse at home before ending up on the streets. Up to 40% are LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer, or Questioning).

Those styling sessions gave me the opportunity to style Trans youth. For many of them, I was the first person they had ever spoken with about the possibility of wearing clothes that were not stereotypically associated with their gender at birth. We talked about how their body shapes would change with hormones and how to dress those changing figures. I measured them for bras and taught them about undergarments, sizing and how to embrace your unique personal style. Thanks to these generous young folks, Poplin evolved into working with Trans clients, which has been life changing for me.

In those early days, my husband volunteered with me. We piled donated clothes, accessories and shoes on top of a table in a conference room. He often taught a handful of youth how to tie a necktie while looking at their reflections in an office window. Back then, we didn’t have mirrors or the incredible “basement boutique” that exists today. Youth changed in the bathrooms and did their reveals in the midst of the hardworking YouthCare staff. At the end of one session during our sharing time, one of the young people thanked him for taking the time and said that no one had ever shown him how to tie a tie before. It clearly meant a lot to him and to both of us.

Homelessness is a devastating problem that can feel completely overwhelming and unsolvable. Over the years, it feels like it just gets worse. And, it’s very difficult to engage with it when we see folks struggling on a very high percentage of our streets. But, without commitment and resilience, we will certainly lose out on a society where everyone has not only shelter, but a home.

YouthCare works with young people ages 12-24. Yup, 12-24 living on the streets in our city. Many of them may not be able to work because they don’t have an ID, something you need a birth certificate to get. They may not choose to go to a shelter for fear of abuse or because they need to be separated from their partner or friends because of gender. How many young people do you know who want to be separated from friends, especially when friends are their only support system?

YouthCare recognizes the complexity of empowering unhoused youth and is up for the challenge. This is why we host a Poplin table at the YouthCare Luncheon and why I’d love for you to join us there. It’s an incredible place to learn more about the problems and more importantly the solutions associated with youth homelessness. It’s a place to hear from young people who have persevered and show us all that if we continue the work, we can make a difference, one young person at a time. (If you are interested, you can also see What I learned from Styling Homeless Youth so many years ago.")

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Finally! Pinterest Decoded

As a personal stylist for women based in Seattle, I’m all about teaching my clients how to dress themselves and leveraging technology to make getting ready as easy as possible. It’s true, technology can be a blessing and a curse sometimes. But, it’s all about how (and how much) we use it. Is it making our lives better? My goal is to ensure that when it comes to harnessing your authentic personal style and getting ready every day, the answer is a resounding, “yes!”

Each Poplin client has a password protected webpage just for her. It tells her instantly what pieces flatter her frame, what colors make her look her best and more. Her profile defines her authentic personal style, shows photos of outfits made from her new and existing pieces and is a vast resource for her moving forward. It includes a list of brands a retailers that are ideal for her and a collection of Pinterest boards that can inspire her when she’s ready to dream or to shop. Sure, the online profile is only available to Poplin clients, but if becoming a client isn’t in the cards for you right now, you still have access to those magical Pinterest Boards. They are organized by body type, personal style key words, values and a few bonuses just because. (I’m looking at you undergarments and loungewear boards.)

If you check out the Poplin Pinterest Boards regularly, you may think you’ve seen it all. But, with 45 boards, it’s easy to have missed some. So, here’s your chance to find some inspiration, outfit ideas, product options and just all around eye candy. And remember to pin from the blog to help drive more traffic to Poplin. Every action makes a difference, my friend. Thanks very much for being here and have a great time.

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How do I Know What Brands I Should Buy?

As a personal stylist for women, I get lots of questions about style from clients, readers, friends and members of the Poplin community. Recently, someone shared with me her struggles about brands. Here’s her question:

For people like me who have never really paid attention to brands but are now starting to get pricier/nicer clothes, I'm super curious about brand ethos and what it says if I wear that brand.

For example, I was out shopping for a winter coat to replace my beloved Michael Kors one that I got at Costco before I knew anything about the MK brand. Now I'm trying to replace it and wondering what an "Eddie Bauer" logo says about me vs... I don't know, a Kate Spade or a Eileen Fisher or a Canada Goose logo.

I'm starting to learn some brand ethos (Kate Spade is young but classic but colorful! Eddie Bauer is for people who actually go outside, Mark says!) but I have no idea about so many of them, and I'm hesitant to buy anything with any brand identifier in case I accidentally wear something that is not the vibe I want to convey! I envision myself going to a business meeting with the equivalent of JUICY on my butt and not realizing it ha! But so many clothes, especially outerwear, have some kind of identifier.

Excellent question! Fortunately, there are answers. Off we go!

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Know You've Got Style? Here's How to Take it to the Next Level

As a personal stylist for women, my job is to help each client ensure that what is on the outside aligns with what is on the inside. At Poplin, we’re all about helping you communicate your authentic personal style, understand what flatters your frame and find makers that align with your values, whenever possible. And we do all this while walking the walk. It’s not about perfection. It’s about progress. And, it’s about making every day just a little bit better than the one before, whenever we can. Because when you wear clothes that feel like YOU, you’ll have more self confidence and show up in the world differently. You’ll know who you are and unequivocally understand that what you have to say matters. You’ll know what it likes to feel seen. Feeling good about how you look isn’t an indulgence, it’s a must have.

But what if you already feel great about how you present yourself to the world? What then? Well, I’ve got news for you. It’s time to take your style to the next level.

Earlier this week, I spoke at the Ellevate Network’s Evening of Style at the Armoire Headquarters. It got me thinking about some things I’d love to remind you of, Dear Reader. So, off we go!

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Simplify Your Wardrobe with these Cozy Pieces that Align with Your Values

As a personal stylist for women based in Seattle, few things come up in conversation as often as comfort. Feeling good about how you look does not have to mean being uncomfortable. The key is finding pieces that communicate your authentic personal style, flatter your shape, align with your values AND work with your lifestyle. Sound like a tall order? That’s what Poplin is for. We’re here to create a strategy for you to get dressed with ease everyday.

A client recently reached out to me about packing for an international trip. She wanted to look as amazing as she does each day, but be comfortable enough to fall asleep on the plane. She also likes to support brands and retailers who care about equity and inclusion. So, we like to opt for brands that have female women of color founders, give back to applicable causes and/or include models of color and all body types.

I was ELATED to share my latest obsession, LEZÉ THE LABEL.

Founded by two women of Asian decent, this brand has a limited number of silhouettes that are flattering on most body types and feel fresh. All the while, they are insanely comfortable as they are made from super soft fabrics. Pieces are sustainable, size inclusive and even Oprah recognized the brand by crowing a handful of items amongst her “Favorite Things.” If Oprah’s on board, it’s time to take notice.

Below is a collection of my go-to’s. While you are on the site, enjoy the gender neutral options and travel sets.

Before you dive in, you might be asking why it matters that a brand has women of color as founders, and that’s a fair question. Historically, women-led startups receive just 2.3% of Venture Capital funding. Every purchase you make from a brand with a female founder or a founder of color communicates to funders that there is a market for these ideas and that these founders should receive investment. Brands that are size inclusive are also sending a message to investors. We can’t do everything and it’s pointless to try, but when you are able, shopping your values (whatever they are) really does make a difference. Okay, to the clothes!

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The Universally Flattering Cut that Minimizes Your Stomach and Celebrates Your Curves

As a personal stylist for women, I’m all about giving each client concrete tools to help her look and feel her best every day. Her clothes should communicate her authentic personal style and give her confidence. Each piece should flatter her frame and whenever possible, align with her values.

My client, Jane, was ready for a change. It was time to elevate her look and embrace her feminine side in a sophisticated way. After going through a divorce, she was ready to wear clothes that made her feel confident, sexy, edgy and still functional for life with her little one. As a woman in her early 40’s, she opted for pieces that felt appropriate and pretty, but often ended up feeling forgettable. Her closet edit revealed 50’s inspired fit and flare dresses with some bohemian pieces thrown in.

Giving her both the permission and the tools to embrace her feminine side and celebrate her figure transformed the way she showed up at work and in life. In her words,

“Working with you has given me so much confidence. I wore one of the All Saints dresses yesterday to work.  OMG.  I could have hugged you, I felt so great.”

In the case of this All Saints dress, the secret is ruching.

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Must Have: Negative Underwear

As a personal stylist for women based in Seattle, I spend a great deal of my time creating online shopping lists for clients. We call them Uber Wishlists. If you haven’t already seen them, check out some samples from real Poplin clients.

Yes! We create lists that supplement her existing collection and create a cohesive, user friendly and inspiring wardrobe. Fun Fact: We also create Intimates and Loungewear lists. When the weather is cold, those are some of my favorites. The past few months I’ve become completely OBSESSED with Negative Underwear. The pieces are luxurious, super soft and equally sexy. Most of them are sheer! Yes, you can. The colors are spectacular and I’m personally VERY enthusiastic about the Whipped Collection, especially the base layers.

I recently recommended them to my client Isa. At first she was apprehensive because they are an investment. Then her order of a handful of items came and she sent me this text.

OH MY GOD THE NEGATIVE UNDERWEAR…. OMGGGGGGG OBSESSED.

And then she ordered lots more from the company. I had Negative Underwear on my Christmas list and was ELATED when my husband got me a loungewear set. So, it’s only right that I share this magic with you, Dear Reader with a discount code of course. Enjoy!

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Connecting with other Women in the New Year

As a personal stylist for women based in Seattle, I spend the vast majority of my time with women. It’s rare. I know. Until I started this business nearly a decade ago, the majority of my friends have always been men. My female friends were typically women who weren’t into clothes or style and predominantly didn’t wear makeup. So, my interest in style often stood out.

Things are very different now. It is a true gift to have met a diverse collection of extraordinary women who continue to be supportive, inspiring and authentic. And while I am grateful for my existing community, I know there are even more like minded women out there. Women that I can learn from, that make my life better just by knowing them AND that also want to make the world a better place.

I’ve had lots of questions about how I find these women. And that, my Dear Reader, is what this post is for. Full disclosure- so many of them are Poplin clients! It’s true. I absolutely adore my clients. Here are some other ways that might help you if you are on the hunt for a similar collection of incredible women. As always, let me know how it goes!

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5 Ways to Ensure You Feel as Good as You Look at the Holiday Party

Being a part of a community of driven, kind and philanthropic women is a true gift to me. One of my favorite members of that community is realtor, connector and all around community bad ass, Cassie Walker Johnson. The content below was shared with Cassie’s community first as part of her amazing monthly newsletter. I read it every time, not just because she’s a friend, but because I love the content ranging from trends in the housing market to giving back and tips for the family. Sign up now and be entered to win a gift basket filled with items from her favorite local businesses including a $50 gift card to my ideal retailers for sustainable hosiery, Swedish Stockings. And hey, have fun at that holiday party!

As a personal stylist for women, I spend a great deal of timing helping each client ensure that her overall look not only communicates her authentic personal style, flatters her shape and reflects her values; but also that her pieces are functional for her life. Here in Seattle, it’s easy to sacrifice style for comfort, but that’s really not necessary.

If it’s time to shop for your upcoming holiday party, be sure to opt for pieces that flatter your frame and communicate your style. Now, let’s dive into how we’ll make sure you are comfortable, too.

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The Most Flattering Jeans for Your Body Type

As a personal stylist for women, I know what struggle it can be to find a great pair of jeans. They should make you look and feel your best, celebrate your shape and communicate your authentic personal style. The ideal denim is comfortable, flattering and makes you feel like you.

Balancing all of that can be tricky and with evolving trends, it may feel daunting. Not to worry! We’ve got you covered. Here are the most flattering jeans for every figure. Start with your body type then choose a pair that aligns with your styles and values. Enjoy!

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15 Holiday Gifts You've Never Thought Of

I like the idea that COVID won’t permeate every aspect of our lives, especially when it comes to the holiday season. Based on conversations with clients and friends, it’s clear that trying to find the ideal gift often also means considering how that relates to our current very strange state of being. As a personal stylist for women, I often tell people that my job is to “see” people. When I meet a new client, I listen to her and try to see what she sees as her aspirational style. Then, using her budget, body type, lifestyle and personal style, I translate that into a strategy to help her embrace her authentic personal style. Uber Wishlists are a solid representation of how I translate her words into actual items. This, my Dear Reader, is essentially spending 8 years of my professional life gifting.

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The Top 20 Obstacles to Great Style and How to Overcome Each One

As a personal stylist for women based in Seattle, I’ve spent nearly a decade listening to women talk about their struggles with style. These are among the most common challenges I hear from women. What resonates with you?

Identifying your problem is only the first step. Rest assured, there are solutions. As a Poplin client, we take a deep dive into creating a strategy and providing tools to solve your problem on an ongoing basis. For now, here are some approaches you can take right now. Looking for even more perspective? Most also have a client testimonial that is applicable. Enjoy the resources available and as always, let me know how it goes. I always love to hear from you.

The Top 20 Obstacles to Great Style and How to Solve Each One

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10 Hip and Current Knee High Boot Styles

As a personal stylist for women based in Seattle, part of my job is to tell women the truth about what is current and what isn’t. I feel very strongly that you dress for yourself above all others and that staying true to your authentic personal style is essential to feel like the best version of yourself everyday. That being said, it’s also important to stay current. Current not trendy. What’s the difference? Essentially, you want pieces that feel authentic to you but don’t feel dated (as in trendy from a few years back). When your clothes feel out of touch, you suddenly feel out of touch, too.

As it turns out, the majority of knee high boots (with the exception of rain boots) have felt dated the last few years. And, I’m elated to share that yes, my Dear Reader, knee high boots are BACK. There are so many reasons to love them, the most obvious is the ability to stay warm and dry while also skipping shaving your legs. So, if you are ready to dive back into knee high boots, let’s make sure you get the right pair for YOU.

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My Favorite Things Right Now

As a personal stylist for women based in Seattle, I spend a great deal of time helping women to ensure that they feel like their authentic selves. I also chime in with tips and tricks pretty much constantly. Every once in a while, that means that it’s time for a, “my favorite things,” blog post. Honestly, I have so much I want to share, that putting everything in one post is the most efficient way to give you maximum impact. The goal here is to improve your style AND your life. Enjoy!

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What Can I Wear Besides a Traditional Puffer Jacket?

As a personal stylist for women based in Seattle, I see fleece jackets and puffer jackets in nearly every client closet. Most of the time, we have a hilarious conversation about why she needs one or several of these and in many cases, I agree. But, this isn’t without caveats.

First, you dress for yourself above all else and you are the same person whether you are at work or at play. This means, that it’s as important that you feel good about how you look when you run into the neighbors while walking your dog as when you step into the office. Of course, the attire is not the same, although here in the Pacific Northwest, it often is. The goal for each situation is to feel comfortable, powerful and like your authentic self in all situations. Your clothes are just the leverage you need to achieve that.

In general, I’m an advocate for your main coat not being a puffer or fleece. Ideally, it’s a wool blend, leather or some other option that makes you feel elevated without sacrificing functionality, and communicates to the world that you are here to be seen.

But let’s face it, puffers are useful. So, if you are ready to pick up a new one, let’s make it cool, shall we?

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25 of My Favorite Midi Skirts for Your Unique Style and Values

As a personal stylist for women, I’m all about style that is values based and embraces inclusive sizing, whenever possible. From my perspective, choosing pieces that communicate your authentic personal style, flatter your frame and are functional for your lifestyle are essential. Pieces that reflect your values are ideal, but not always possible. When I find those options that are all the things, I’m ready to shout it from the rooftops.

One of my favorite things about my job is my commitment to the individual. Her values may or may not be my values. Her style may not be my style. But, working together we create a wardrobe that is authentic to her and one that we both see as beautiful. Personal values can range from preferring companies run by woman, those that offer sustainable pieces, perhaps a company that only uses ethical practices with workers and is committed to avoiding slavery. Other folks prefer companies with commitments to LGBTQ+ rights, empowering women in developing countries and so on. It’s all about what feels important to her and how we can integrate her values into her purchasing decisions.

With that, I also love to stay on top of trends and see what current trends align with her style. And the trend of the moment is midi skirts. Skirts that hit mid calf are midis. I love them because they are modest enough to be super functional for life and also look lovely with boots or (often) with sneakers. In the Pacific Northwest, a midi skirt is a dream because it doesn’t get wet from touching the ground in the rain, yet provides more warmth than a shorter skirt as the weather cools.

Yes, they can be unflattering as a midi skirt does have a tendency to cut off her legs and make them appear shorter. First, two essential style tips when rocking a midi skirt. If it appears that her legs aren’t looking their best, keep two things in mind.

  1. Opt for hosiery or boots of the same or similar color to elongate her legs.

  2. If she’s short waisted, embracing the midi can actually balance her vertical shape, giving the impression that her torso is longer in proportion to her legs.

Feel ready? Let’s dive into 25 of my favorite midi skirts including some with inclusive sizing, others made from BIPOC designers, some sustainable choices, others committed to fair labor practices and some made in the US or sold at local boutiques. Congrats on using your power for good. Remember look good. Feel good. Do good. Let’s go!

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11 Fall 2022 Fashion Trends

As a personal stylist for women, it’s my job to stay on top of trends, but also to guide each client to stay true to her authentic personal style and choose pieces that flatter her frame. This can be a major challenge for a woman as the new shiny objects are so alluring, but can also end in disappointment. If you have tags on clothes still in your closet, I’m talking to you:)

Not to worry! The key is to choose pieces that communicate your authentic personal style while also staying current. One way to do that is to see what’s out there right now, then narrow down your choices to see what’s right for YOU.

This fall, it’s all about the 1970’s or the 1990’s. If you lived through one of both of these, you’ll likely have feelings about both. But just remember, inspired by doesn’t have to mean pieces that are literal copies of items from the past. Avoid costume-like looks by including vintage inspired pieces with more modern touches. To get you started, here’s what’s happening right now in Fall Fashion. As always, I’d love to hear what’s resonating with you.

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