As a personal stylist for women based in Seattle, I’ve spent nearly a decade working with hundreds of women to elevate their style. At Poplin, every client is different, but the structure is the same. We identify her body type, personal style key words, color palette, budget, lifestyle and values to create a strategy for her authentic personal style. Each client has a password protected webpage that gives her the tools to get dressed every day. We call that her online personal profile. Next up, we use her personal profile to guide every decision as we edit her closet. Does this piece communicate her personal style? Is it flattering for her figure? Does it communicate the level of success she’s achieved? If not, it’s out. Those questions and more are integral to the Closet Edit experience.
During the edit, I make a shopping list of items that would supplement her existing wardrobe and use that list to create her Uber Wishlist. An Uber Wishlist is a list of up to 40 items from a variety of retailers that work in tandem with her existing pieces to create a cohesive wardrobe that is functional for her life and helps her look and feel her best.
After ordering from her Uber Wishlist, we collaborate to ensure each piece is an essential piece to accomplish her style goals. I show her how to style it, how it should fit, when she’ll be wearing it, and more. Often, we also tailor a number of pieces both from her Uber Wishlist and from her existing wardrobe. After all, why buy something new if your existing piece can simply be tailored to do the job?
The styling process all comes together with her outfit session. This is when I create images using her new and existing pieces (including accessories) that she can view each morning on her phone, empowering her to understand what to wear in less than 5 minutes. I know. Right?!
Whether you are an existing client, a member of the Poplin community or new to Poplin, it’s both fun and helpful to see how another woman is harnessing her authentic personal style. That’s why we’re doing 7 days focused on 7 different clients. You’ll see the Uber Wishlist and Outfit photos for each. You won’t see photos of the clients. If you’d like those, check out the client stories page.
After all, we don’t do photo shoots with every client. But, this shouldn’t keep you from the opportunity to hack a client’s style. So, enjoy the next 7 days and please let me know what you think, how these are helpful to you and any exciting discoveries. From items to retailers to pairings, it’s time to hack her style.
Read More
As a personal stylist for women, I’m all over researching trends for each season. it’s true. I guide each client to choose pieces that are authentic to her personal style, flatter her frame and are functional for her lifestyle. But, it’s also important the style feel current, so adding in a few pieces each year (or season) is a great way to do that. The key is to select items that are just right for you rather than pieces that will just camp out in your closet with tags on.
One of this year’s breakout items is the catsuit. And while I can hear you gasping and wondering why I’m even bringing this up, I can tell you that for some women there are times and places that this beauty is just the thing. Let’s see if that means you.
Read More
As a personal stylist for women, I’m not sure what’s more exciting- a 3 day weekend or the stellar sales that Labor Day brings. This is the ideal time to stock up on pieces you’ve been waiting for or find something new that catches your eye. I’ve included several sustainable, fair trade and plus size options. There are also maternity and petite finds. Just keep your personal style key words, color palette and body type in mind and get your intentional shopping on! Here’s a list of some of my favs. Expect some familiar faces and some fun new ideas to explore. As always, let me know how it goes.
Read More
What can I say? I’m pretty much losing my mind over here. As a personal stylist for women, I’m always absolutely delighted to share a client transformation with the Poplin community. It’s taken ages to make this photo shoot happen and it was well worth the wait. Not only is Caitlyn a powerhouse at her job as a leader in tech, she’s also crazy photogenic, up for anything and ready to show the world what style looks like. Enjoy the photos and a video to make you feel like you were there with us.
Oh! If you happen to notice another stunning woman, that’s Poplin client Laura. We’ll share her photos and video soon, too!
Read More
The Vixen Collection and I go way, way back. If I didn’t already adore owner Courean Napolitano, I truly fell in love when she supplied the location for the Poplin Microsoft ad a few years back… after all, as a personal stylist for women not tied to any retailer, I don’t have a storefront.
If you haven’t been to Vixen, or you haven’t been lately, it’s unlike any other boutique. Vixen isn’t a store, exactly. It’s a community. Anyone in Magnolia knows it well. Pop in to see what’s new and you’ll likely walk away with a few pieces including jewelry, a hat or even that adhesive strapless backless bra you need for tonight’s dinner. Or perhaps you’ll stock up on gifts or the array of delightful dishtowels. So many options.
It’s not just clothing, accessories and home goods. Vixen also has a FULL range of spa services from lash extensions to nail services, massages and the list goes on. And when I say it’s a community, I mean it’s a full on community. Courean and team track client birthdays, offer personalized holiday shopping experiences for partners and hold unexpected events like palm reading and parties. My husband and I went to the friends and family pre-opening of the brand new store in Queen Anne and were greeted by a lively, fun, packed house that also included margaritas, tacos and a DJ.
I know it’s challenging to find new spots to pop in and do some shopping and self care, so I’m happy to send you over to either of the Vixen locations for your next outing. The prices are really reasonable and Courean personally curates the inventory.
The vibe is effortless, beachy, a little boho. Essentially, when you are shopping at a Vixen location, you feel like you are planning for your next vacation, even if it’s in Seattle. Can’t make it in? You can shop online! Here are some of my favs. Enjoy and as always, LMK how it goes.
Read More
Things have changed in the fashion industry since 2013. That’s when your very own personal stylist for women wrote a blog post about my then favorite black designer. I researched for hours in search of other options that spoke to me. Sadly, there were very few black voices that were being amplified. There’s still a long way to go, but for now, I’ve got some real favorites.
After finding myself lost in the rabbit hole of the interwebs, I found my favorite resource for Black owned brands and spent the rest of the day totally immersed. So, how about I save you some time and share?
One of my favorite aspects of this list is the purpose behind nearly every brand. Helping clients shop their values is a passion of mine and this list is filled with values based options. From shopping BIPOC makers to brands that have an unwavering commitment to the environment or those that give back to communities in the US or Africa, this is one inspirational list. A few of the brands have manufacturing in the US. Others, are dedicated to inclusive sizing and color palettes. Many are embracing multiple paths to make the world better. Shopping them is a great way to support this approach.
Read More
It’s time for your very own personal stylist for women to shout from the rooftops everything you need to know from the Nordstrom Anniversary Sale. Yes! Using your authentic personal style key words helps you filter items before you buy. This ensures that your closet is only filled with pieces that communicate who you are without using words. With this approach in mind, I’ve got 5 lists for you. Each one is jam packed with pieces that communicate one of the following archetypal key words: Edgy, Boho, Classic, Creative and Effortless. Kick things off with the posts that speak to you the most. But, don’t stop there. Remember, chambray shirts are classic and leather jackets tend to be edgy. So, you’ll likely find items you adore in every post. And they are ALL ON SALE. Items are always super functional for your life and sell quickly. So, keep that in mind and have a great time.
Welcome back to a Nordstrom Anniversary Sale worth shopping!
Read More
As a personal stylist for women based in Seattle, the Nordstrom Anniversary Sale used to be a key milestone in my year. After all, Nordstrom is a beloved hometown company and this sale is the opportunity to shop fall pieces on sale before the prices increase. Genius. Clients would pre-book shopping trips during the sale. I’d plan for a sea of wishlists highlighting items. Then, came COVID.
Not only did clothing needs change rapidly in 2020, but the ripple effects on the fashion industry continue to have a very real impact. Ongoing supply chain issues, halts and delays in production due to COVID cases, shortages of qualified retail staff and more have made it easy to forget all about Anniversary. If those weren’t enough, my visits to Nordstrom stores over the past few years have been disappointing as the better finds were available online and not in stores.
Until now. I hit a local Nordstrom early last week to see the pre-sale and to peruse summer clothes. I was ELATED to find pieces I wanted to buy. Full disclosure: I was deep into warm weather clothes that weren’t on sale, so if that’s your jam right now, Nordstrom is still a solid go-to. As for fall pieces on sale, I’ve got those, too!
So, we’re back to my annual list of anniversary finds. In fact, there are 5 lists- Each one devoted to one of five archetypal style key words: Effortless, Classic, Edgy, Creative and Boho. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. One more thing, make sure to explore all the boards. After all, you may not see yourself as having a classic style, but a chambray shirt or pair of jeans is pretty classic. So, you’ll find those in the “classic” group. Have so much fun and LMK what you think!
Read More
Ready to embrace your effortless side while saving some cash? This is a great place to start. The Nordstrom Anniversary Sale kicks off today and items always go quickly.
We’re back to my annual list of Nordstrom Anniversary Sale finds. In fact, there are 5 lists- Each one devoted to one of five archetypal style key words: Effortless, Classic, Edgy, Creative and Boho. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. One more thing, make sure to explore all the boards. After all, you may not see yourself as having a classic style, but a chambray shirt or pair of jeans is pretty classic. So, you’ll find those in the “classic” group. Have so much fun and LMK what you think!
Read More
As a personal stylist for women, I’m on the hunt for great value for my clients at all times. And, as a Seattle-ite, I’m a long time fan of our hometown hero, Nordstrom. Historically, the Anniversary Sale has been a holiday for all of us, although these past couple of years that hasn’t been the case. No longer! It’s time for fun finds at the Nordstrom Anniversary Sale. Feeling overwhelmed by all the choices? I’ve got more good news for you. We’ve got 5, count them 5! blog posts for Anniversary. Each one is focused on a different archetypal personal style key word. Start with the best fit for your authentic personal style and dive into the the others, just in case. After all, sneakers are effortless and leather jackets are often edgy, so you might find gems in more than one list.
Specifically, we’ve got 5 blog posts- Each one devoted to one of five archetypal style key words: Classic, Effortless, Creative, Boho and Edgy. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website: Effortless, Classic, Edgy, Creative and Boho. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. Have fun and let me know how it goes.
Read More
As your very own personal stylist for women, I would like to welcome to your 5 Nordstrom Anniversary 2022 Shopping Lists! There are 5 lists- Each one devoted to one of five archetypal style key words: Effortless, Classic, Boho, Creative and Edgy. Fun fact, those are also on the main Poplin Pinterest personal style boards or on the website at Effortless, Classic, Edgy, Creative and Boho. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. One more thing, make sure to explore all the boards. After all, you may not see yourself as having a classic style, but a chambray shirt or pair of jeans is pretty classic. So, you’ll find those in the “classic” group. Have so much fun and LMK what you think!
Read More
Why does it feel like so often I’m starting newsletters and blog posts with something about how rough things have been? (Typically, newsletters are more personal and have some added good stuff, so subscribe if you don’t already.) These past couple of weeks are no exception. In fact, in a lot of ways, things feel worse than ever.
But they are not. We’re resilient and capable and it’s very important to remember that, especially when things feel like they are at their worst.
Looking for ways to actually FEEL better? How about diving into this list of my favorite things and poaching some for yourself? I’m confident we’ll feel stronger together:)
My Favorite Things Right Now
Read More
I spent yesterday afternoon revamping my husband’s closet. Fun Fact: Years prior to starting Poplin and becoming a Personal Stylist, I would create outfits for my husband and take photos of them that he could reference on his phone. He used them all the time and when it was time for a career change, we realized that what are now, “outfit photos” for clients, are an incredibly useful tool for men and women trying to look their best and get out of the house quickly.
Back to the closet. If you, like me, are especially inclined to do some deep cleaning and reorganizing as the weather changes, you likely already have a few bags of clothes and shoes to be donated. Before those head out the door, there are some really useful ways you can capitalize on your beloved pieces before they go to their next owner.
5 Useful Ways to use your Old Clothes Instead of Donating Them
Read More
As a personal stylist for women, one thing that comes up repeatedly is the struggle to find comfortable attractive shoes. Whether you suffer from Plantar Fascitis, general foot pain or just want to end the day without worrying about your feet, the proper shoe is vital. Over the past few years, we’re seeing more and more clients with foot issues thanks to working from home and living in slippers or flip flops.
As someone who’s had a hybrid work environment for several years (working from home, at retailers and at client homes), this is one of my obsessions. So, when I find unicorn shoes, I have to share.
Read More
As a personal stylist for women, I get LOTS of questions about how to channel, “French Girl Style.” Over the years, I’ve come to understand that French Girl Style, more than anything, is a state of mind. It’s about an effortless self confidence that isn’t focused on showing off brands or following trends. Typically, it means having a capsule collection of pieces that make her look and feel great. A striped shirt (naturally), jeans, a classic button down shirt, a black dress or two. Then, the flavor pieces come in as something unexpected, likely edgy or sexy to amp everything up. This could be a leather jacket, textured hosiery, a bold lip or accessories in her signature color. Yup, her signature color. A beautiful Parisian friend of mine explained to me years ago that French women like to have one color that is their, “signature color.” It comes up again and again in her wardrobe. Otherwise, it’s all about neutrals. (My friend’s color is pink.)
So, if you are going for a literal interpretation of this approach, you now have it. If, on the other hand, you are looking for an Amercianized version of this, looking to some specific brands can help you lock in your target. I’m a big fan of all four of these sites. I expect you’ll find them as addicting as I am. Each one offers a different aspect of French Girl Style. All of them exuding the confidence, sophistication and effortlessness that we are pining for. Have fun with it and as always, let me know how it goes.
Read More
Last year, my incredible personal styling client, Melanie introduced me to the term Japandy. I had never heard of it before. Apparently, it’s the marriage of Japanese inspired style and Scandinavian inspired style. I laughed because apparently my husband and I have been Japandy enthusiasts for years without knowing we were part of a named club;) As Melanie and I chatted about our mutual love for Japandy, we also talked about the attraction to Shibori, a Japanese style of tie dye using “thread to isolate many small related points on the fabric.”
Since then, it’s been clear to me that you, my Dear Reader, might just adore Shibori as much as Melanie and I do. If so, here’s a collection of my very favorite things right now in Shibori- land. We’ll kick things off with a photo of Melanie from her business photo shoot. She lives in the Bay Area so we work together virtually. Part of that work was selecting pieces for her photo shoot, which also explains why she isn’t in a traditional Poplin photo shoot because let’s face it, I’d be a fool not to feature her if she were in the area.
Read More