Sometimes distance makes us feel helpless. Sometimes it is the enormity of a problem. Sometimes, we simply don't know how to help. As a personal stylist in the Pacific Northwest, I'm privileged to be a part of several communities- a community of small businesspeople, of female entrepreneurs and of course, my very own Poplin community, filled with readers and clients. We are reminded that community is vital when faced with tragedy. Over the past several months, I, like so many others, have watched from the sidelines as not one or two but multiple natural disasters have hit so many locations. In an effort to support those communities, we gave to the Red Cross or other local organizations helping those affected. But, it never felt sufficient. (By the way, you can also do this through DailyKARMA, an easy way to track your giving and encourage others to do the same.)
Tonight, an old friend of mine, Devin, in Santa Barbara posted a plea on Facebook- to shop local Santa Barbara small businesses.
Of course! Why hadn't I thought of that? Small businesses are especially vulnerable. They are also deeply tied to their communities. This means that not only are they hit hard by the immediate effects of the disaster, like those around them, but they are often giving back. Small businesses are often called upon as they have much needed resources. Sometimes, those businesses give more than they have, in an effort to support the members of their communities who are desperate for help.
So, I'm taking my friend, Devin's, lead and I hope you will, too. Here's how:
3 Actions to Help Small Businesses Who Have Been the Victims of Floods, Mudslides and Natural Disasters.