As a personal stylist for women based in Seattle, I’ve spent nearly a decade working with hundreds of women to elevate their style. At Poplin, every client is different, but the structure is the same. We identify her body type, personal style key words, color palette, budget, lifestyle and values to create a strategy for her authentic personal style. Each client has a password protected webpage that gives her the tools to get dressed every day. We call that her online personal profile. Next up, we use her personal profile to guide every decision as we edit her closet. Does this piece communicate her personal style? Is it flattering for her figure? Does it communicate the level of success she’s achieved? If not, it’s out. Those questions and more are integral to the Closet Edit experience.
During the edit, I make a shopping list of items that would supplement her existing wardrobe and use that list to create her Uber Wishlist. An Uber Wishlist is a list of up to 40 items from a variety of retailers that work in tandem with her existing pieces to create a cohesive wardrobe that is functional for her life and helps her look and feel her best.
After ordering from her Uber Wishlist, we collaborate to ensure each piece is an essential piece to accomplish her style goals. I show her how to style it, how it should fit, when she’ll be wearing it, and more. Often, we also tailor a number of pieces both from her Uber Wishlist and from her existing wardrobe. After all, why buy something new if your existing piece can simply be tailored to do the job?
The styling process all comes together with her outfit session. This is when I create images using her new and existing pieces (including accessories) that she can view each morning on her phone, empowering her to understand what to wear in less than 5 minutes. I know. Right?!
Whether you are an existing client, a member of the Poplin community or new to Poplin, it’s both fun and helpful to see how another woman is harnessing her authentic personal style. That’s why we’re doing 7 days focused on 7 different clients. You’ll see the Uber Wishlist and Outfit photos for each. You won’t see photos of the clients. If you’d like those, check out the client stories page.
After all, we don’t do photo shoots with every client. But, this shouldn’t keep you from the opportunity to hack a client’s style. So, enjoy the next 7 days and please let me know what you think, how these are helpful to you and any exciting discoveries. From items to retailers to pairings, it’s time to hack her style.
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As a personal stylist for women, I’m all over researching trends for each season. it’s true. I guide each client to choose pieces that are authentic to her personal style, flatter her frame and are functional for her lifestyle. But, it’s also important the style feel current, so adding in a few pieces each year (or season) is a great way to do that. The key is to select items that are just right for you rather than pieces that will just camp out in your closet with tags on.
One of this year’s breakout items is the catsuit. And while I can hear you gasping and wondering why I’m even bringing this up, I can tell you that for some women there are times and places that this beauty is just the thing. Let’s see if that means you.
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As a personal stylist for women, I’m not sure what’s more exciting- a 3 day weekend or the stellar sales that Labor Day brings. This is the ideal time to stock up on pieces you’ve been waiting for or find something new that catches your eye. I’ve included several sustainable, fair trade and plus size options. There are also maternity and petite finds. Just keep your personal style key words, color palette and body type in mind and get your intentional shopping on! Here’s a list of some of my favs. Expect some familiar faces and some fun new ideas to explore. As always, let me know how it goes.
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As a personal stylist for women, I spend my time pouring over websites, articles and all things style related. As a human being, I spend a great deal of time thinking about Climate Change. Yes, of course, consuming anything comes at a cost, especially clothing. I often think about the most extreme alternative- suggesting that women wear white cotton items until they start to fall apart, then mend them, then opt for something new. But, years of working closely with women of various income levels, sizes and lifestyles has shown me that abandoning self expression via our clothing simply isn’t going to happen. After all, we communicate so much about ourselves without saying a word- and that is powerful.
This doesn’t mean that we just throw our hands up in the air and consume away. In fact, the very small but real bright side, is that emphasis on the changing climate reminds us of our personal impact. We have an opportunity to express our creative side, communicate our values and be thoughtful about our environmental impact.
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What can I say? I’m pretty much losing my mind over here. As a personal stylist for women, I’m always absolutely delighted to share a client transformation with the Poplin community. It’s taken ages to make this photo shoot happen and it was well worth the wait. Not only is Caitlyn a powerhouse at her job as a leader in tech, she’s also crazy photogenic, up for anything and ready to show the world what style looks like. Enjoy the photos and a video to make you feel like you were there with us.
Oh! If you happen to notice another stunning woman, that’s Poplin client Laura. We’ll share her photos and video soon, too!
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The Vixen Collection and I go way, way back. If I didn’t already adore owner Courean Napolitano, I truly fell in love when she supplied the location for the Poplin Microsoft ad a few years back… after all, as a personal stylist for women not tied to any retailer, I don’t have a storefront.
If you haven’t been to Vixen, or you haven’t been lately, it’s unlike any other boutique. Vixen isn’t a store, exactly. It’s a community. Anyone in Magnolia knows it well. Pop in to see what’s new and you’ll likely walk away with a few pieces including jewelry, a hat or even that adhesive strapless backless bra you need for tonight’s dinner. Or perhaps you’ll stock up on gifts or the array of delightful dishtowels. So many options.
It’s not just clothing, accessories and home goods. Vixen also has a FULL range of spa services from lash extensions to nail services, massages and the list goes on. And when I say it’s a community, I mean it’s a full on community. Courean and team track client birthdays, offer personalized holiday shopping experiences for partners and hold unexpected events like palm reading and parties. My husband and I went to the friends and family pre-opening of the brand new store in Queen Anne and were greeted by a lively, fun, packed house that also included margaritas, tacos and a DJ.
I know it’s challenging to find new spots to pop in and do some shopping and self care, so I’m happy to send you over to either of the Vixen locations for your next outing. The prices are really reasonable and Courean personally curates the inventory.
The vibe is effortless, beachy, a little boho. Essentially, when you are shopping at a Vixen location, you feel like you are planning for your next vacation, even if it’s in Seattle. Can’t make it in? You can shop online! Here are some of my favs. Enjoy and as always, LMK how it goes.
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As a personal stylist for women, I hear all of the challenges that women face when it comes to executing their ideal personal styles. Some are large and some are small. Knowing some quick tips to save time and money is always a major win. I love this one.
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Things have changed in the fashion industry since 2013. That’s when your very own personal stylist for women wrote a blog post about my then favorite black designer. I researched for hours in search of other options that spoke to me. Sadly, there were very few black voices that were being amplified. There’s still a long way to go, but for now, I’ve got some real favorites.
After finding myself lost in the rabbit hole of the interwebs, I found my favorite resource for Black owned brands and spent the rest of the day totally immersed. So, how about I save you some time and share?
One of my favorite aspects of this list is the purpose behind nearly every brand. Helping clients shop their values is a passion of mine and this list is filled with values based options. From shopping BIPOC makers to brands that have an unwavering commitment to the environment or those that give back to communities in the US or Africa, this is one inspirational list. A few of the brands have manufacturing in the US. Others, are dedicated to inclusive sizing and color palettes. Many are embracing multiple paths to make the world better. Shopping them is a great way to support this approach.
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Ever wonder what your very own personal stylist for women thinks about the blazer dress trend? When the good people at Forbes reached out, I had lots to say.
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It’s time for your very own personal stylist for women to shout from the rooftops everything you need to know from the Nordstrom Anniversary Sale. Yes! Using your authentic personal style key words helps you filter items before you buy. This ensures that your closet is only filled with pieces that communicate who you are without using words. With this approach in mind, I’ve got 5 lists for you. Each one is jam packed with pieces that communicate one of the following archetypal key words: Edgy, Boho, Classic, Creative and Effortless. Kick things off with the posts that speak to you the most. But, don’t stop there. Remember, chambray shirts are classic and leather jackets tend to be edgy. So, you’ll likely find items you adore in every post. And they are ALL ON SALE. Items are always super functional for your life and sell quickly. So, keep that in mind and have a great time.
Welcome back to a Nordstrom Anniversary Sale worth shopping!
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As a personal stylist for women based in Seattle, the Nordstrom Anniversary Sale used to be a key milestone in my year. After all, Nordstrom is a beloved hometown company and this sale is the opportunity to shop fall pieces on sale before the prices increase. Genius. Clients would pre-book shopping trips during the sale. I’d plan for a sea of wishlists highlighting items. Then, came COVID.
Not only did clothing needs change rapidly in 2020, but the ripple effects on the fashion industry continue to have a very real impact. Ongoing supply chain issues, halts and delays in production due to COVID cases, shortages of qualified retail staff and more have made it easy to forget all about Anniversary. If those weren’t enough, my visits to Nordstrom stores over the past few years have been disappointing as the better finds were available online and not in stores.
Until now. I hit a local Nordstrom early last week to see the pre-sale and to peruse summer clothes. I was ELATED to find pieces I wanted to buy. Full disclosure: I was deep into warm weather clothes that weren’t on sale, so if that’s your jam right now, Nordstrom is still a solid go-to. As for fall pieces on sale, I’ve got those, too!
So, we’re back to my annual list of anniversary finds. In fact, there are 5 lists- Each one devoted to one of five archetypal style key words: Effortless, Classic, Edgy, Creative and Boho. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. One more thing, make sure to explore all the boards. After all, you may not see yourself as having a classic style, but a chambray shirt or pair of jeans is pretty classic. So, you’ll find those in the “classic” group. Have so much fun and LMK what you think!
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Ready to embrace your effortless side while saving some cash? This is a great place to start. The Nordstrom Anniversary Sale kicks off today and items always go quickly.
We’re back to my annual list of Nordstrom Anniversary Sale finds. In fact, there are 5 lists- Each one devoted to one of five archetypal style key words: Effortless, Classic, Edgy, Creative and Boho. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. One more thing, make sure to explore all the boards. After all, you may not see yourself as having a classic style, but a chambray shirt or pair of jeans is pretty classic. So, you’ll find those in the “classic” group. Have so much fun and LMK what you think!
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As a personal stylist for women, I’m on the hunt for great value for my clients at all times. And, as a Seattle-ite, I’m a long time fan of our hometown hero, Nordstrom. Historically, the Anniversary Sale has been a holiday for all of us, although these past couple of years that hasn’t been the case. No longer! It’s time for fun finds at the Nordstrom Anniversary Sale. Feeling overwhelmed by all the choices? I’ve got more good news for you. We’ve got 5, count them 5! blog posts for Anniversary. Each one is focused on a different archetypal personal style key word. Start with the best fit for your authentic personal style and dive into the the others, just in case. After all, sneakers are effortless and leather jackets are often edgy, so you might find gems in more than one list.
Specifically, we’ve got 5 blog posts- Each one devoted to one of five archetypal style key words: Classic, Effortless, Creative, Boho and Edgy. Fun fact, those are also on the main Poplin Pinterest personal style boards on the website: Effortless, Classic, Edgy, Creative and Boho. So, if you enjoy the list, hop onto Pinterest and see recommendations from other retailers. Have fun and let me know how it goes.
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