A number of months ago I started hearing about Normcore. Chatter on the inter web turned into real media attention and an official trend. We can thank the good people at New York Magazine (one of my VERY favorite mags, by the way) for updating the rest of us earlier this year. Opening up the newest issue of Lucky today, I see that Normcore is now a topic for Main Stream America.

With that in mind, I feel obligated to give this trend some attention, though, truthfully, I'd prefer to give it as little attention as possible. However, my first obligation is to you, Dear Reader, so it's important that you can discuss Normcore at a dinner party or the office and sound like you know what you are talking about. 

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