Urban-Boho, Polished, Funky
Kate's clothes were a major form of self expression in her college days. As time went by, she found herself struggling with pieces that were both age appropriate and still very hip. Working in technology for a fashion retailer, she has freedom to express herself at the office, but had lost sight of how to do that. At the time of this shoot, Kate has been a client for over two years receiving regular wishlists that keep her style current.
Approach: Make sure that Kate's style distinguishes her from the mainstream, but is still polished and functional for her life as a mom of a young daughter. Also, work with her body type to highlight her assets and show her ways to mix patterns and prints for a more fun wardrobe that is authentic to her naturally hip style.
From the client:
I had no idea how she was going to blend "Funky, Feminine with an Edge, Urban-Boho, Polished" but she totally nailed my style.